Bubble Yum

Bubble Yum
Product typeBubble gum
OwnerThe Hershey Company
Produced byThe Hershey Company
CountryUnited States
Introduced1974; 51 years ago (1974)
MarketsWorldwide
Previous ownersLife Savers
Nabisco
TaglineKeeps it Poppin
The Number Yum Taste in bubble gum
Websitehersheyland.com/bubbleyum

Bubble Yum is a brand of bubble gum marketed by The Hershey Company. It was first sold by Life Savers in test markets in the Western U.S. in 1974.[1] National distribution began in 1976.[2][3]

History

In 1977, rumors began to spread that the gum's soft, chewable secret was the addition of spider eggs.[4] The Life Savers Company addressed the issue with an official full-page rebuttal printed in prominent U.S. newspapers (including The New York Times), to dispel the rumor and restore public confidence.[4] Sales of the gum soon surpassed sales of Life Savers candy, and it became the most popular bubble gum brand.[5] Nabisco bought Life Savers in 1981, and The Hershey Company acquired the Bubble Yum brand in 2000.[6]

Mascot

Bubble Yum's official mascot is Floyd D. Duck, an anthropomorphic punk-style duck character.[7]

References

  1. ^ "Briefs". The Chicago Tribune. November 5, 1974 – via newspapers.com.
  2. ^ "Life Savers Enters Bubble Gum Market". The Tampa Tribune. December 10, 1975 – via newspapers.com.
  3. ^ "Squibb figures set 1st-quarter marks". The Herald Statesman. Yonkers, New York. April 29, 1976 – via newspapers.com.
  4. ^ a b Brunvand, Jan Harold (1999), Too Good to Be True: The Colossal Book of Urban Legends, W. W. Norton & Company, p. 92–93, ISBN 0-393-04734-2
  5. ^ Ries, Al; Trout, Jack (2001), Positioning: The Battle for Your Mind, McGraw-Hill, pp. 135–136, ISBN 0-07-135916-8
  6. ^ "The Untold Truth of Bubble Yum Gum". 7 June 2021.
  7. ^ "Bubble Yum".

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