The Gelfand–Graev representation is reducible and decomposes as the sum of irreducible representations, each of multiplicity at most 1. The irreducible representations occurring in the Gelfand–Graev representation are called regular representations. These are the analogues for finite groups of representations with a Whittaker model.
Gelfand, I. M.; Graev, M. I. (1962), "Construction of irreducible representations of simple algebraic groups over a finite field", Doklady Akademii Nauk SSSR, 147: 529–532, ISSN0002-3264, MR0148765 English translation in volume 2 of Gelfand's collected works.