FreshChoice is a franchise of locally owned and operated supermarkets across New Zealand.[1]
The stores are operated under franchise agreements with Wholesale Distributors Ltd (WDL), a division of Woolworths New Zealand, one of New Zealand's largest retail and distribution companies.[2]
There are 33 FreshChoice stores across New Zealand, including five in Auckland.[3]
The franchise was established in 1995.[2]
By 2008, it had 15 stores but was yet to expand into Auckland.[4]
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