New World (supermarket)

New World
Company typeSubsidiary
IndustryRetail
Founded1963; 62 years ago (1963)
Headquarters
New Zealand
Number of locations
140[1]
Area served
New Zealand
Products
BrandsPams, Pams Finest, Pams Superfood, Value
ParentFoodstuffs
Websitenewworld.co.nz Edit this at Wikidata

New World is a New Zealand full-service supermarket chain. Each store is independently owned and operated, and is part of one of two Foodstuffs' co-operatives. Other independently owned and operated members of the Foodstuffs co-operatives include Pak'nSave and Four Square stores.[2]

History

New World Milford in 1986

Founded in 1963, New World was the first American-style full-service supermarket brand of Foodstuffs, and the second in New Zealand (after Foodtown). As of December 2021, there are more than 140 New World supermarkets across the North and South Islands.[3][4] New World has been a member of the Fly Buys programme since it started in September 1996.[5]

In early 2003 New World helped introduce Superbank,[6] a completely electronic banking network aimed at saving customers money. While New World Supermarkets had much advertising for the service in their stores, Superbank had no physical services inside the store. In August 2006 it was announced that after heavy losses Superbank would be shut down and have its portfolio sold to GE Capital.[7]

Historically, New World used a coupon saver system. This was replaced in 2014 in South Island stores by the Clubcard system; this was phased into North Island stores in 2016.[8]

Brands

New World

New World is the brand name of the chain's full-service supermarkets, selling groceries and liquor.[2] The first store opened in 1963.[9] There are 142 stores under this brand, including 26 in Auckland.[2]

New World Metro

New World Metro is a brand of smaller supermarkets in central city locations, also selling groceries and liquor. The first store, in Wellington CBD, opened in 2002.[10][2]

New World Fresh Collective

New World Fresh Collective is a brand of small supermarkets in Auckland, focusing on fresh produce, premium products and meal kits.[11][12] The first store opened in Mairangi Bay in 2017,[13] then others in Mount Albert and Glen Innes.[14][15] Foodstuffs planned to open ten stores,[16] but the Mount Albert store is the only one still operating until 2023, due to flooding, and in May 2024, A New World in Mount Albert will open.[2]

Private label brands

New World has the house brand Pams, which has been around since 1937 – owned by parent company Foodstuffs and are also available across their retailer's cooperative.[17]

Promotions

In 2023 New World launched its fifth sticker promotion. During this, customers would receive a sticker upon spending $20, which could be exchanged for products, which in 2023, was Masterchef branded cookware.[18]

See also

References

  1. ^ "Who we are". www.newworld.co.nz. Retrieved 10 February 2021.
  2. ^ a b c d e "New World". newworld.co.nz. Foodstuffs.
  3. ^ "Who we are". www.newworld.co.nz. Retrieved 28 December 2021.
  4. ^ "Where did New World come from? The lost history of one of New Zealand's most enduring brands". Newshub. 6 June 2024. Retrieved 28 August 2024.
  5. ^ "New Zealand's most loved loyalty programme". Flybuys. Retrieved 28 August 2024.
  6. ^ "Superbank aims to make a difference". NZ Herald. Retrieved 9 February 2021.
  7. ^ "Superbank reportedly set for sale or closure". NZ Herald. Retrieved 9 February 2021.
  8. ^ "Scan and save every day at New World with Clubcard". Stuff. 4 March 2020. Retrieved 9 February 2021.
  9. ^ Hunter, Simon (1 November 2018). Tomorrow's experience, today: 2018 KPMG New Zealand Customer Experience Excellence Report (PDF). Auckland: KPMG.
  10. ^ Winter, Chloe (11 December 2015). "Wellington's New World Willis Street Metro to be upgraded". stuff.co.nz. Dominion Post.
  11. ^ Gibson, Anne (1 July 2017). "Foodstuffs launches new Auckland supermarket chain". New Zealand Herald. New Zealand Media and Entertainment.
  12. ^ Gibson, Anne (6 July 2017). "Foodstuffs challenging My Food Bag by offering meal kits". New Zealand Herald. New Zealand Media and Entertainment.
  13. ^ "Foodstuffs NZ launches a new grocery brand: Fresh Collective by New World". Stop Press. ICG Media. 6 July 2017.
  14. ^ "Fresh Collective by New World". barker.co.nz. Barker & Associates.
  15. ^ "Fresh Collective Alberton – New Zealand's first retail waterloop system". EcoChill. ecochill.co.nz.
  16. ^ Easter, Gabrielle (3 July 2017). "Foodstuffs launches new format store". FruitNet. Market Intelligence.
  17. ^ "Our Own Brands | Foodstuffs". www.foodstuffs.co.nz. Retrieved 21 April 2022.
  18. ^ Moore, Rachel (30 July 2023). "New World has a new sticker promotion, and reckons this year it won't run out". Stuff. Retrieved 15 November 2023.
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