Fremantle Australia Pty Ltd. (formerly FremantleMedia Australia) is the Australian arm of global British production and entertainment company Fremantle. It was formed in 2006 by the merger of market leader Grundy Television and comedy specialists Crackerjack Productions, which had both been acquired previously by Fremantle.
History
Grundy
Grundy Television was founded by Reg Grundy. Its first production, Wheel of Fortune in 1959, was an original idea devised by Grundy for a radio game show, before he took the idea to Sydney television network TCN9 (now part of the Nine Network). The then 36-year-old worked both as both the show's producer and host.[1]
With the show becoming a success, Grundy realized that US network television could serve as a ready source of new quiz show ideas. He began visiting America to spot attractive formats for adapting and re-making back in Australia.[2] It is often said that Reg Grundy was the world's first TV format producer, and the only 'format mogul' to have originated out of Australia. The formation of a licensing entity Reg Grundy Enterprises and Grundy International Distribution set the normal operating system for many production houses worldwide.
Grundy grew to become the largest privately owned Australian producer and distributor of television programmes both domestically and internationally. Realising that in order for Grundy's to thrive, the company diversified from solely producing game shows to making serial drama, telemovies and children's fiction.
Grundy's first success in the serial drama genre came during the 1970s with The Young Doctors (1976), The Restless Years (1977) and Prisoner, which grew into a worldwide cult hit from its launch in 1979. When it was sold to US broadcaster, KTLA, in August 1979, it was such a success, that Prisoner: Cell Block H (as it was known in the US and UK) was syndicated to over 30 local TV stations, and remained popular until around 1982. It began in the UK in 1984 and went on to become a cult hit there.
With Grundy cementing its production dominance in Australia, a US Grundy office was set up in 1979 to sell programming to the American networks. One of the most successful format sales was Sale of the Century—originally a US format—that Reg had produced in Australia and then purchased the rights outright.
As Grundy's grew and set up its presence around the world—particularly in Britain—the company was named Grundy Worldwide Limited, outside Australia and the Grundy Organisation locally.
Neighbours
With a string of hits and format deals around the world, including the 80s hit soap opera, Sons and Daughters (1982), another of Grundy's television legacies is the long-running serial drama, Neighbours. First commissioned and broadcast by 7 Network in 1985, following its cancellation after just seven months, it was picked up and aired on Network 10 from January 1986 to November 2010 and then its digital channel 11 (later 10 Peach) from January 2011. Neighbours was a much bigger hit in the UK than Australia, and in the 1980s and early 90s, it was achieving viewing figures of up to 20 million on the BBC. It originally ran as "cheap daytime filler" at lunchtimes, with a repeat the following morning, however, a timeslot change to an early evening repeat, saw viewing figures treble. By 2007, ratings had eroded somewhat, but it remained the highest-rated daytime drama series in the UK, with audiences over three million viewers. The BBC dropped Neighbours after refusing to sign a new ten year contract with Fremantle, valued at over 300 million GBP - three times the fee they paid previously.[3] As a consequence, the BBC walked away from negotiations, and the series moved to commercial broadcaster, Channel 5, from Monday, 11 February 2008.
In 2011, Channel 5 became Neighbours key production partner following Ten's decision to move the series to their new digital channel (then called "11") and therefore, reduce their financial stake in its production costs. Neighbours was the highest-rated daytime show for the broadcaster for several years, however, changing viewer habits and demographics saw Channel 5 renegotiate their contract with Fremantle. In 2017, a new four-year deal was agreed which increased the number of episodes produced to all year round (from 240 episodes to 258) and episodes were broadcast in Australia and the UK on the same day, in a bid to prevent new episodes leaking to online streaming services. The full effect of this strategy was unrealised however, when Channel 5 dropped down to showing only two weekly episodes during the COVID-19 pandemic, therefore, putting the UK behind Australia once again and this situation was never resolved - UK broadcasts then overtook Australia when 10 Peach reduced their output to four weekly episodes, whilst Channel 5 carried on airing five. In June 2021, only a one-year extension to this deal was granted, but in February 2022, Channel 5 finally decided not to renew their contract with Fremantle. With no other broadcaster willing to produce Neighbours, the series official cancellation was announced in March, and came to an end on Thursday, 28 July 2022 (Friday, 29 July in Britain), after 37 years of production.[4] In November 2022, it was announced that the show would be revived by Amazon Freevee and Freemantle and would being airing in 2023.
Pearson takeover of Grundy
On 26 March 1995,[5] a deal was signed in London between Reg Grundy and global entertainment company Pearson Television to acquire Grundy Worldwide. The Australian branch of the company remained with its roots and was called Grundy Television from 1995 to 2006, when it eventually took on the rebranded company name FremantleMedia Australia.
In April 2000, Pearson Television merged with CLT-UFA to create RTL Group, a broadcast, content and digital producer. In August 2001, Pearson Television changed its name to FremantleMedia for the content production division of RTL Group and in December of that year Pearson Television's holding company, Pearson plc, sold its stake in RTL Group to the German-based Bertelsmann Group, which is one of the world's largest media companies.
FremantleMedia logo from 2006 to 2018
In 2003, FremantleMedia acquired Crackerjack Productions and in 2006 FremantleMedia merged both the Australian production companies, Grundy and Crackerjack, and formed FremantleMedia Australia.[6]
Crackerjack Productions
Crackerjack Productions was an independent television production company headed by brothers Mark and Carl Fennessy. Based in St Leonards, Sydney, it concentrated on comedy-related projects, with forays into light entertainment, music, factual and reality television. It was partially acquired by Fremantle in 2003[7] and in 2006 was merged with Grundy Television to form Fremantle Australia.[8]
It was reported in August 2002 that the Federal Court in Sydney had ruled that Crackerjack had "misled job seekers about the availability of work offered by it while making a reality television program for Network 10".[9]
Fremantle
In 2011, Spring, a content creation division of the company was established.[10]
Since Jennifer Mullin (former chief of North American unit) became the company's new CEO for International in September, in the same month the company introduced a new logo identifying it simply as "Fremantle" ("Fremantle Australia" in Australia).
In 2018, Fremantle reached an agreement with Israeli company Keshet International for rights to produce adaptations of its non-scripted formats in Australia and New Zealand.[11]
In 2021, Fremantle acquired a majority stake in Eureka Productions, an Australian-American studio focusing on non-scripted programming. With a 2022 restructuring of Fremantle Australia to focus on dramas, documentaries, and factual content, Eureka was placed in charge of Fremantle's non-scripted and entertainment formats in the country.[12][13]
^ abjoint venture with Amperwelle Studio München Programmanbietergesellschaft, Axel Springer AG, Burda, Studio Gong, m.b.t. Mediengesellschaft der bayerischen Tageszeitungen für Kabelkommunikation, Medienpool and Radio Bavaria Rundfunkprogrammgesellschaft.
^joint venture with Verlagsgesellschaft Madsack, Studio Gong Niedersachsen and Brune-Rieck-Beteiligungs.
^joint venture with Axel Springer, Heinrich Bauer Verlag, Lühmanndruck Harburger Zeitungsgesellschaft and Morgenpost Verlag.
