FRIGGA Charmed Life
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| Industry | Fashion and lifestyle |
|---|---|
| Founded | 2012 |
| Founder | Marites Allen |
| Products | Clothing, accessories, lifestyle products |
FRIGGA Charmed Life is a fashion and lifestyle brand founded in 2012 by British-Filipino feng shui practitioner Marites Allen.
The brand incorporates themes derived from feng shui and Chinese astrology into clothing, accessories, and lifestyle products.[1]
History
The brand was established in 2012 and was initially reported as operating under House of Allen in the United Kingdom before expanding into the Philippine market.[2]
Its name is derived from Frigg (also rendered as Frigga), a goddess in Norse mythology associated with prophecy and fate.[3][4]
According to Marites Allen, the brand was created to combine fashion with concepts she associated with auspicious colors, patterns, and materials from feng shui and Chinese astrology.[5]
Expansion
FRIGGA later expanded to physical boutiques in Manila and Cebu and developed online stores serving customers in the Philippines, the United Kingdom, and the United States.[6][7]
Beginning in 2022, the brand participated in projects involving augmented-reality features for horoscope publications and later became associated with Destara, Allen's AI-based lifestyle platform.[8]
See also
References
- ^ "Marites Allen ventures to fashion". The Philippine Star. 10 October 2013.
- ^ "Review: Frigga Charmed Life Chinese Animal Sign Stud Earrings". For Urban Women.
- ^ "Getting lucky with feng shui expert Marites Allen". The Philippine Star. 31 January 2014.
- ^ "Marites Allen: Feng Shui Master as Queenmaker". Yes Philippines News Magazine. 6 June 2019.
- ^ "Why this Frigga Charmed Life Follower is Three Times Blessed". The Philippine Star. 10 October 2013.
- ^ "About Marites Allen". Simon and Schuster.
- ^ "Feng shui expert Maritess Allen says 2023 is year of 'moving on'". ABS-CBN News.
- ^ "Feng Shui in the metaverse". Tribune.net. 10 December 2022.
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