The Electronic Entertainment Expo 2012 (E3 2012) was the 18th E3 held. The event took place at the Los Angeles Convention Center in Los Angeles, California. It began on June 5, 2012, and ended on June 7, 2012, with 45,700 total attendees. It was televised on Spike[1] and streamed online to computers, mobile devices, PlayStation Home[2] and on Xbox Live via IGN's application.[3] This was the last event to be broadcast by G4 along with being the last one to feature a physical press conference by Nintendo which mainly focused on games that were coming to the then upcoming Wii U video game console that launched later that year and was later considered to be a commercial failure.
Prior to the show, several companies made announcements regarding their products. Nintendo unveiled a new design for the Wii U controller, known now as the Wii U GamePad, along with a slightly modified console. Each of the three major console producers have also held or planned press conferences.
Microsoft's press conference took place on June 4 at 9:30am in the Galen Center. It was known as "Xbox: Entertainment Evolved," in the vein of Halo: Combat Evolved. It was streamed on Xbox Live and played live on SPIKE TV.
The company expanded its Kinect lineup with several new titles. Entertainer Usher made an appearance to demonstrate the Dance Central 3 dancing game. A castle-wrecking game called Wreckateer was also demonstrated. Matter, an Xbox 360-exclusive title for the Kinect was also shown.
Microsoft also unveiled expanded entertainment and multimedia features for the Xbox 360. The company announced new sports content partnerships, including those with the National Basketball Association, National Hockey League, and ESPN to bring their content to the console.[4]Xbox Music was also revealed, which will carry the Xbox brand to Windows 8.[5] The company unveiled Internet Explorer 10 for the console, which can be controlled via tablet devices. The console maker also announced Xbox SmartGlass, a technology designed to allow play experiences from mobile devices, including those running Windows 8 and Windows Phone operating systems.
Sony provided updates on the PlayStation Suite mobile framework, renaming it to PlayStation Mobile and adding HTC as a partner. It also unveiled the Wonderbook augmented reality reading system.