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Design for Good

Design for Good
FoundedApril 21, 2022; 4 years ago (April 21, 2022)
TypeNon-profit
FocusSustainable development goals, design, collaboration
Key people
  • Ben Sheppard (Chair)
  • Nick de Leon (Executive, Royal College of Art)
  • Sean Carney (former Chief Design Officer, Philips)
  • Gilbert Houngbo (Chair – UN Water, Director-General – UN International Labour Organisation)
  • John Maeda (VP, Microsoft)
  • Sandy Speicher (former CEO, IDEO)
Websitedesignforgood.org

Design for Good is a global non-profit alliance, aiming to deliver direct and measurable Environmental, social, and corporate governance (ESG) impact against the United Nation's Sustainable Development Goals (SDGs). The alliance was established in 2022, and its founding members include General Mills, Logitech, LIXIL, McKinsey & Company, Microsoft led by Xbox, Nedbank, Nestlé, PepsiCo, Philips, and the Royal College of Art.

History

Design for Good was first created by a group of senior design leaders. This group was co-founded by Ben Sheppard, a partner from McKinsey & Company.[1]

By December 2021, Design for Good was registered as an independent not-for-profit organization in the United Kingdom. On March 22, 2022 (World Water Day), the founding ten alliance members signed up to work together: General Mills, LIXIL, Logitech, McKinsey & Company, Microsoft led by Xbox, Nedbank, Nestlé, PepsiCo, Philips, and the Royal College of Art.

On April 21, 2022 (World Innovation Day), Design for Good publicly launched. By the summer of 2022, The first cohort of 600+ designers started working together.[2][3][4]

Structure and leadership

Design for Good is an independent non-profit, governed by a board of trustees that includes Ben Sheppard (Chair), Nick de Leon (Executive, Royal College of Art), Sean Carney (former Chief Design Officer, Philips), Gilbert Houngbo (Chair – UN Water, Director-General – UN International Labour Organisation), John Maeda (VP, Microsoft) and Sandy Speicher (former CEO, IDEO).

The organization's senior advisory council is composed of senior leaders from each founding alliance member. As of March 2023, this list comprises:

  • Teman Evans (Chief Design Officer, General Mills)
  • Paul Flowers (Chief Design Officer, LIXIL)
  • Alastair Curtis (Chief Design Officer, Logitech)
  • Paul Jenkins (Senior Partner, McKinsey & Company)
  • John Snavely (Chief Design Officer, Xbox)
  • Terry Behan(Chief Design Officer, Nedbank)
  • Ximena O’Reilly (Chief Design Officer, Nestlé)
  • Mauro Porcini (Chief Design Officer, PepsiCo)
  • Roger Rohatgi (Chief Design Officer, BP)
  • Simona Rocchi (Senior Director Design for Sustainability & Innovation, Philips)
  • Paul Anderson (Professor, Royal College of Arts)[5]

Projects and initiatives

Design for Good focuses on one of the United Nation's Sustainable Development Goals each year. In 2022, the alliance concentrated on SDG 6: Clean Water and Sanitation[6][7][8] In the first cohort of 600+ designers, ranging across:

  • Access to clean water
  • Sustainable water management
  • Water pollution
  • Conservation of wetlands
  • Personal Hygiene
  • Sanitation[9]

They unveiled 30 work-in-progress projects in March 2023.[10]

References

  1. ^ "Dezeen Judges | Ben Sheppard". Dezeen Ben Sheppard.
  2. ^ "People: our designers". designforgood.org. Retrieved 2023-04-04.
  3. ^ "Design For Good Forges Global Non-Profit Alliance To Deliver Direct And Urgent Impact". www.africa.com. 2022-04-25. Retrieved 2023-04-14.
  4. ^ "Royal College of Art joins industry leaders to form global non-profit alliance, Design for Good". RCA. Retrieved 2023-04-14.
  5. ^ "People". designforgood.org. Retrieved 2023-04-04.
  6. ^ "United Nations Partnerships | Design for Good". United Nations Partnerships. Retrieved 2023-09-27.
  7. ^ "Philips co-founds alliance of leading multinationals and institutions to address UN Sustainable Development Goals through open-source design". Philips. Retrieved 2023-04-14.
  8. ^ "Design for Good Alliance". Liminal collective. Retrieved 2023-04-14.
  9. ^ "People: existing topic of interest". designforgood.org. Retrieved 2023-04-04.
  10. ^ Sarasohn-Kahn, Jane (2023-04-13). "Appreciating Water as a Driver of Health: Designing for Good, from the UN to Liberia and Flint, Michigan". Health Populi. Retrieved 2023-04-14.

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