Dennis Keffer started the Dead Mountain Echo in 1973. Keffer had little journalism experience at the time and created the paper with an initial investment of $300 and a IBM standard type-writer. But within two years he was able to grow circulation to 1,500 and gross $50,000 annually. This was in spite of competition from the Oakridge Telegram, which was more than two decades older.[10]
Larry Roberts joined the Echo in 1973, and became its owner. As of November, 2017 the owner is Viki Burns Publishing, LLC;[5] Burns started with the Echo on or before 2015.[11] She relinquished ownership back to Larry and Debra Roberts in October 2020. Efforts to sell the newspaper were unsuccessful and it subsequently closed.
After the paper ceased, Doug Bates launched a successor digital news outlet called the Highway 58 Herald.[12][4]
Achievements
When it launched in the 1970s, the Echo drove a 70-year competitor out of business.[13] In 1975, the Echo won the "general excellence" award for small weeklies from the ONPA.[14][15] Award-winning journalist Alan Robertson got his start in the newspaper business at the Echo in 1978.[13] In 1980, the paper took second place in the "Special Issue" category in the ONPA awards.[16] Tom Henderson, a humor/opinion columnist in northern Idaho, made several references to the Echo in his column in the 2000s.[17][18][19]