Cœur à Cœur

This article is about the Swiss radio and television campaign. For it's general campaign as Serious Request on Dutch 3FM station and other stations, see Serious Request.

Cœur à Cœur (CÀC) (literally Heart-to-Heart) is the French Swiss version of Serious Request, originally created by Dutch radio station NPO 3FM in 2004.

The annually recurring show is a charity fundraiser for a chosen cause. As in the original Dutch version, several radio hosts or television personalities are locked inside a glass house for around a week. Every year, funds are collected in favour of Swiss Solidarity.[1] The show is broadcast live in December on the Swiss public broadcasting organisation Radio Télévision Suisse (RTS).[2]

The first edition, called Couleur Terre, took place in 2007 on Couleur 3.[3] The show was then discontinued until 2016, when it returned with a new name and on other radio stations: Option Musique from 2016 to 2018 and La Première since 2019.

There was a similar format in the German-speaking part of Switzerland called Jeder Rappen zählt which was held every year until 2018.[4]

Summary

Period Main broadcaster City Location Personalities Cause Amount
collected
Couleur Terre
2007[5]
19–24 December		 Couleur 3 Geneva Place de la Rôtisserie Emilie Gasc
Yann Zitouni
Michel Ndeze		 Access to drinking water CHF 252'000
Cœur à Cœur
2016[6]
17–23 December		 Option Musique Lausanne Place Centrale Pauline Seiterle
Jonas Schneiter
Philippe Robin		 People in need CHF 1'230'276
2017[7]
16–22 December		 Option Musique Lausanne Place Centrale Pauline Seiterle
Jonas Schneiter
Philippe Robin		 Young people in need CHF 1'257'461
2018[8]
15–21 December		 Option Musique Lausanne Place Centrale Tania Chytil
Jonas Schneiter
Philippe Martin		 Children victims of abuse CHF 1'519'224
2019[9]
14–20 December		 La Première Sion Place du Midi Tania Chytil
Jonas Schneiter
Philippe Martin		 Children victims of abuse CHF 3'140'136
2020[10]
12–18 December		 La Première None a Tania Chytil
Vincent Veillon
Philippe Martin		 Children victims of abuse CHF 2'028'186
2021 Not held
2022[11]
17–23 December		 La Première None b Tania Chytil
Jonas Schneiter
Philippe Martin		 Children victims of abuse CHF 1'718'983
2023[12]
16–22 December		 La Première Sion, Gruyères, Geneva, Montreux, Neuchâtel, Biel/Bienne & Delémont c Tania Chytil
Jonas Schneiter
Philippe Martin		 Education for children and young adults CHF 4'329'701

a Because of the COVID-19 pandemic, the hosts weren't locked inside a glass house. Instead, they visited more than 60 locations all over Romandy.

b Once again, there was no glass house. The hosts visited a different canton each day: Bern on Saturday, Valais on Sunday, Fribourg on Monday, Geneva on Tuesday, Vaud on Wednesday, Jura on Thursday and Neuchâtel on Friday.[13]

c This edition saw the return of the house glass, but it moved to a new city every day.[14]

See also

References

  1. ^ "Cœur à Cœur : 2016-2020". Chaîne du Bonheur (in French). Retrieved 2023-12-26.
  2. ^ "Coeur à Coeur 2023: 7 jours pour sensibiliser à l'éducation des enfants et des jeunes". RTS Info (in French). 7 November 2023. Retrieved 2023-12-26.
  3. ^ "Couleur Terre". Swiss Solidarity. Archived from the original on 2015-04-04. Retrieved 2023-12-28.
  4. ^ "«Jeder Rappen zählt» 2018 für ein Dach über dem Kopf". SRG Deutschschweiz (in German). 2018-06-13. Retrieved 2023-12-28.
  5. ^ "L'opération "Couleur Terre" a pris fin". RTS Info (in French). 2007-12-24. Retrieved 2023-12-28.
  6. ^ "L'action «Coeur à coeur» a rapporté 1,2 million". Le Matin (in French). 2016-12-23. Retrieved 2023-12-28.
  7. ^ "Cœur à Cœur: 1,25 million de francs récoltés". Tribune de Genève (in French). 2017-12-22. Retrieved 2023-12-28.
  8. ^ "L'opération Coeur à Coeur récolte 1,5 million". 24 heures (in French). 2018-12-21. Retrieved 2023-12-28.
  9. ^ Albelda, Jean-François (2019-12-20). "Cœur à cœur récolte plus de 3 millions de francs à Sion". Le Nouvelliste (in French). Retrieved 2023-12-28.
  10. ^ "Coeur à Coeur récolte plus de deux millions de francs à l'issue de son périple". RTS Info (in French). 2020-12-18. Retrieved 2023-12-28.
  11. ^ "Cœur à Cœur : 1'718'983 CHF de dons récoltés en faveur du droit à l'enfance". Chaîne du Bonheur (in French). 2022-12-23. Retrieved 2023-12-26.
  12. ^ "L'opération Coeur à coeur récolte plus de 4,3 millions de francs". Blick (in French). 2023-12-23. Retrieved 2023-12-28.
  13. ^ "Coeur à Coeur revient du 17 au 23 décembre 2022!". RTS Info (in French). 2023-10-12. Retrieved 2023-12-26.
  14. ^ Jaquet, Marie (2023-12-11). "Cœur à Cœur : l'édition 2023 sillonnera les 7 cantons romands en 7 jours". SSR Suisse Romande (in French). Retrieved 2023-12-28.