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Conta Lá

Conta Lá is a Portuguese television company and operator the television channel of the same name. With emphasis on the regions of Portugal, most of the channel's staff consists of former TVI alumni. The channel faced financial problems in mid-2026.

History

The company was registered in October 2024 to provide two television channels, a rural channel (TV Rural) and a regional affairs channel (+ Regiões). One of the company's CEOs was Sérgio Figueiredo. A private presentation ceremony was held on October 15.[1]

The company made its first television broadcast with a pop-up channel, FNA 2025, covering the National Agriculture Fair, from June 7 to June 10, 2025. The channel featured Rita Ferro Rodrigues, Paulo Salvador, Marcos Pinto and Luís Varela de Almeida, already hired by the new company, as its presenters.[2] Shortly after this test event, the entrance of new shareholders was being done.[3]

On August 13, 2025, it was reported that there were talks for the renting of Porto Canal's studios to serve as an office in the north. The plan was negotiated by former secretary od state Miguel Alves.[4]

The company announced plans for the 2025 local elections, covering 278 municipalities.[5]

ERC approved the Conta Lá regional channels (Conta Lá Norte, Conta Lá Centro and Conta Lá Sul) on August 29, 2025.[6] Broadcasts will start on September 5, with the airing of twelve local election debates a day, but a permanent service is not ready yet.[7] The test phase will end on October 13, while the debates will end on September 26.[8]

After its coverage of the local elections, the channel suspended on October 14 and plans to start its regular broadcasts at the end of the year.[9] These will begin on December 11.[10] The full site launched on December 1.[11]

Regular broadcasts started on December 11, 2025.[12] Over time, new programs emerged, forming its full schedule, including Juca, a talk show presented by Júlio Magalhães.[13]

Financial problems

At the end of June 2026, its staff moved to lay-off.[14] On 15 July 2026, Sérgio Figueiredo announced that he would leave the channel and announced a general assembly by the end of the month to approve a restructuring plan. The company did not pay wages for its staff since May.[15] A general assembly is scheduled for 6 August.[16]

Corporate structure

The company delivers a multiplatform service on linear TV, online and OTT. It also uses artificial intelligence to personalize its online services, as well as to recreate TV Rural presenter Sousa Veloso, who died in 2014.[17]

References

  1. ^ Portugal vai ter dois novos canais de TV dedicados às regiões e ao mundo rural
  2. ^ Canal FNA 2025 em emissão experimental
  3. ^ Sérgio Figueiredo regressa ao jornalismo. ‘Conta Lá’ quer juntar televisão, digital e eventos
  4. ^ Ex-Secretário de Estado Miguel Alves colabora com TV de Sérgio Figueiredo
  5. ^ "Conta Lá" com operação especial autárquicas e regresso de Ana Sofia Vinhas ao jornalismo
  6. ^ ERC aprova canais Conta Lá
  7. ^ Novo canal promete debates em 278 municípios, RTP recebe todos os candidatos às capitais de distrito, SIC tem o primeiro duelo de Lisboa
  8. ^ Especial Eleições Autárquicas
  9. ^ Com emissões suspensas, Conta Lá volta no fim do ano
  10. ^ Conta Lá regressa às emissões regulares a 11 de dezembro
  11. ^ Conta Lá lança site: “não pretendemos concorrer com a imprensa regional”
  12. ^ Conta Lá: o novo canal de televisão já está no ar
  13. ^ Júlio Magalhães conduz novo programa do Conta Lá
  14. ^ Canal de TV Conta Lá manda trabalhadores para lay-off. Paulo Salvador sem receber há seis meses, Jornal de Negócios, 27 June 2026, retrieved 16 July 2026
  15. ^ Sérgio Figueiredo abandona canal Conta Lá, que não paga salários há dois meses, Público via Lusa, 15 July 2026, retrieved 16 July 2026
  16. ^ Trabalhadores do Conta Lá não recebem salário de julho e aguardam assembleia-geral, Observador, 31 July 2026, retrieved 2 August 2026
  17. ^ Conta Lá aposta na IA e faz renascer ‘pai’ do TV Rural, Meios e Publicidade (requires subscription)

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