It appeared in 1911, and at the beginning was nourished by the publications of La Nouvelle Revue française (La NRF), the brand "Librairie Gallimard" appeared only after July 1919.[1] Since its creation, "La Blanche", which takes its name from the cream color of its cover, has published 6500 titles, of which 3800 are still available today.
In addition to the "NRF" logo originally designed by Jean Schlumberger, the graphic charter of this collection - a black border surrounding two red edges - is inspired by the éditions de La Phalange [fr], with its first title, L'Otage by Paul Claudel, published 26 May 1911.[1] Apart from classic literature like In Search of Lost Time, the "Blanche" also remains widely open to young novelists, beyond the sphere of influence of the director of La NRF.[2]
For a time, the first printer of this collection was Verbeke, director of the "Imprimerie Sainte-Catherine", based in Bruges.[1] The generic formats evolved very little over the years, which is a unique case in the history of French contemporary publishing, although the cream color changed to bright yellow filmed in the 1980s.
^ abcHenri Vignes et Pierre Boudrot, Bibliographie des éditions de La Nouvelle Revue française, Paris, Henri Vigne & Éditions des Cendres, 2011, ISBN9782867421822, page 7-18.
^Cerisier, Alban (24 February 2011). Gallimard : Un éditeur à l'œuvre. Collection « Découvertes Gallimard » (nº 569) (in French). Paris: Éditions Gallimard. p. 67. ISBN978-2-07-044169-3. La « Blanche » reste par ailleurs largement ouverte aux jeunes romanciers, au-delà de la sphère d'influence du directeur de La NRF.