Checkers and Rally's

"Rally's" redirects here. For other uses, see Rally (disambiguation).
Checkers And Rally's
Checkers
Rally's
Company typePrivate
IndustryFast food
Founded1986; 39 years ago (1986) (as Checker's)
Mobile, Alabama, U.S.
1985; 40 years ago (1985) (as Rally's)
Louisville, Kentucky, U.S.
1999; 26 years ago (1999) (merger of Checkers and Rally's)
Founders
  • Jim Mattei (Checkers)
  • Jim Patterson (Rally's)
HeadquartersTampa, Florida,
U.S.
Number of locations
878 (2022)
  • Checkers (569)
  • Rally's (309)
[1][2]
ProductsBurgers, hot dogs, chicken, fish, hot wings, french fries, shakes, soft drinks
RevenueUS$ 521 million[3] Increase
OwnerOak Hill Capital Partners
Websitecheckersandrallys.com
Map of locations   (red: Checkers, blue: Rally's)

Checkers And Rally's LLC is an American fast food double drive-through chain franchise in the United States. The brand operates Checkers and Rally's restaurants in 28 states and the District of Columbia. They specialize in hamburgers, hot dogs, french fries, milkshakes, and drinks.

Overview

An exterior of a Rally's in Metairie, Louisiana

Originally separate companies serving different geographic areas (with Checkers serving the Southeast and Rally's serving the Midwest), Checkers and Rally's merged in August 1999. Generally speaking, the Checkers name remains used in the Southeast as well as the Northeast while the Rally's name remains used in the Midwest as well as California; the two brands have overlapped in several areas.[citation needed]

The merged company is headquartered in Tampa, Florida. Most locations specialize in carryout service with drive-through and "walk-up" windows available, but no indoor seating, though some legacy Rally's locations in the Midwest retain dining rooms, as well as two Checkers locations with indoor dining areas in both Clearwater and Orlando, Florida.

Checkers was founded in 1986 in Mobile, Alabama by Jim Mattei and went public in 1991. Rally's was founded in Louisville, Kentucky in 1985 by Jim Patterson.[4] In 1991 and 1992, Rally's absorbed Maxie's of America, Snapps Drive-Thru and Zipps Drive-Thru.[5]

In 1996, Rally's was bought by CKE Restaurants, a parent company of Carl's Jr. and Hardee's. CKE sold Rally's to Checkers in 1999. Unlike the two CKE chains (which have at various points flip flopped between marketing Carl's Jr. & Hardee's as one chain or separate regional chains that both share Carl's Jr's Happy Star logo and imaging, but have largely separate menus), Checkers promptly merged Rally's into its branding, and the two chains are now only different by name.

In June 2006, the company went private through a merger with Taxi Holdings Corp., an affiliate of Wellspring Capital Management, a private equity firm. In 2014, Wellspring sold Checkers to another private equity firm, Sentinel Capital Partners.[6] On March 23, 2017, Checkers announced that it would be sold to Oak Hill Capital Partners for $525 million.[7] The sale was completed a month later.[8]

On May 23, 2018, Checkers announced a planned expansion for over two dozen locations in the Pittsburgh area. Despite Rally's having brand recognition in the area the locations were to be branded as Checkers.[9][10] The company made its official return in the area in 2019 under the Rally's brand with the opening of a location in Penn Hills.[11]

The Big Buford burger

In February 2020, Checkers & Rally's named Frances Allen, former CEO of Boston Market, as their new CEO. She left the position in April 2024.[12][13]

Advertising and promotions

One of the first advertising campaigns by Checkers and Rally's from 1999 to late 2000 featured the slogan "High Performance Human Fuel". The television advertisements for the campaign were animated in an anime style, featuring a woman named Holly, in pursuit of fast food. The ads were created by Crispin Porter & Bogusky,[14] and illustrated by Peter Chung, who was also responsible for the animation of MTV series Æon Flux.[15]

In September 2007, ML Rogers, an advertising agency, won the advertising rights for Checkers Restaurants, and completely restructured the advertising campaign. Among the many changes is their new slogan, "little place. BIG TASTE", beginning October 2007.[16] In 2007, the chain used a character called Rap Cat, a stuffed animal cat who performs a rap song about the chain. The ad campaign became popular after it became a viral video on YouTube.[17] The company gave away paper bags patterned like a basketball jersey to be worn by cats, with slots to cut out for the legs and tail, and asked customers to post videos of their cat wearing it to a Rap Cat website. This received criticism from animal rights activists, though Checkers stated that the packaging was "intended only as a creative extension of our television campaign."[18][19]

In September 2014, they started to have a character called Mr. Bag, a talking bag who appears in the new commercials for Checkers and Rally's.

In September 2016, rapper and restaurateur Rick Ross stated his plans for a partnership with Checkers and Rally's, including ownership of a few franchises.[20] He opened his first franchise location in Miami in early 2017.

Security and privacy

On May 29, 2019, Checkers and Rally's disclosed a long-running data breach that affected an unknown number of customers at 103 of its Checkers and Rally's locations, with some being infected with a point-of-sale malware as early as 2015.[21]

References

  1. ^ "Checkers Locations". August 8, 2021. Retrieved August 8, 2021.
  2. ^ "Rally's Locations". August 8, 2021. Retrieved August 8, 2021.
  3. ^ "Checkers Drive-In – Burgers - Fries - Cola - Wings". www.checkers.com.
  4. ^ Bowling, Caitlin (April 1, 2018). "Franchisee plans to expand Rally's Hamburgers brand in Kentucky". Insider Louisville. Archived from the original on January 14, 2019. Retrieved August 6, 2019.
  5. ^ "Rally's History". fundinguniverse.com. Retrieved April 4, 2018.
  6. ^ "Checkers, Rally's operator to be acquired by Sentinel Capital Partners - Corporate content from Nation's Restaurant News". Retrieved October 6, 2015.
  7. ^ Jargon, Julie (March 23, 2017). "Checkers Drive-In Restaurants Agrees to Be Sold in $525 Million Deal". The Wall Street Journal. Retrieved August 7, 2019.
  8. ^ "Oak Hill, Sentinel seal $525M transaction". PitchBook. April 26, 2017. Retrieved May 23, 2020.
  9. ^ Heyl, Eric (May 23, 2018). "Checkers & Rally's Extending Fast Food Footprint To Pittsburgh". Patch Media. Retrieved August 7, 2019.
  10. ^ Pickels, Mary (May 25, 2018). "Checkers & Rally's plans two dozen restaurants around Pittsburgh". Pittsburgh Tribune-Review. Retrieved August 7, 2019.
  11. ^ Heyl, Eric (August 4, 2019). "Rally's Returns to Pittsburgh". patch.com. Retrieved June 12, 2024.
  12. ^ "Checkers & Rally's seeks CEO as Frances Allen steps down". Nation's Restaurants News. Apr 4, 2024.
  13. ^ "Checkers & Rally's CEO resigns". Restaurant Dive. April 5, 2024.
  14. ^ "New Campaign: Hi-Performance, Human Fuel". QSR (magazine). January 12, 2000. Retrieved August 7, 2019.
  15. ^ Siebert, T.w. (January 17, 2000). "Checkers, Rally's Given 'Toon Up". Adweek. Retrieved June 12, 2024.
  16. ^ "Checkers®/Rally's® Launches New Advertising Campaign". Franchising.com (Press release). October 18, 2007. Retrieved August 7, 2019.
  17. ^ Urstadt, Bryan (July 6, 2007). "How Rap Cat Made It into This Headline". New York Magazine. Retrieved June 12, 2024.
  18. ^ Varian, Bill (February 20, 2007). "Bag the cat? Uh, promo might not be good idea". St Petersburg Times. Retrieved January 1, 2010.
  19. ^ Cebrzynski, Gregg (March 5, 2007). "Checkers' Rapcat raises issue of 'edginess' in online promos". Nation's Restaurant News. Retrieved January 1, 2010.
  20. ^ Jones, Biz (September 22, 2016). "RICK ROSS BURGERS UP, GOES FACE-TO-FACE W/ CHECKERS BAAWWWWSE: 'WE GON DO IT DIS BIG'". sohh.com. Retrieved November 22, 2016.
  21. ^ Cimpanu, Catalin (May 30, 2019). "Checkers restaurant chain discloses card breach". ZDNet. Retrieved June 12, 2024.
Wikimedia Commons has media related to Checkers (fast food).

Read other articles:

5020 Asimov

5020 Asimov adalah sebuah asteroid yang ditemukan pada 2 Maret 1981 oleh Schelte J. Bus. Nama asteroid ini berasal dari nama Isaac Asimov, seorang penulis fiksi ilmiah Amerika Serikat. Pranala luar (Inggris) Data-data 5020 Asimov lbsDaftar asteroid sabuk utamamenurut abjad nama 73533 Alonso 60001 Adélka 79353 Andrewalday 78430 Andrewpearce 5020 Asimov 5 Astraea 78429 Baschek 79271 Bellagio 78118 Bharat 83360 Catalina 79144 Cervantes 84095 Davidjohn 78392 Dellinger 84012 Deluise 78393 Dillon ...

 

Penghargaan Guldbagge ke-8

Penghargaan Guldbagge ke-8Tanggal23 Oktober 1972TempatFilmhusets ateljéer, Stockholm, SwediaSorotanFilm TerbaikThe Apple War ← 7 Penghargaan Guldbagge 9 → Acara Penghargaan Guldbagge ke-8, yang dipersembahkan oleh Institut Film Swedia, menghargai film-film Swedia terbaik dari tahun 1971 dan 1972, dan diadakan pada 23 Okober 1972. The Apple War garapan Tage Danielsson dipersembahkan dengan penghargaan untuk Film Terbaik.[1] Penghargaan Film Terbaik: The Apple War...

 

Aria Giovanni

Artikel ini perlu diwikifikasi agar memenuhi standar kualitas Wikipedia. Anda dapat memberikan bantuan berupa penambahan pranala dalam, atau dengan merapikan tata letak dari artikel ini. Untuk keterangan lebih lanjut, klik [tampil] di bagian kanan. Mengganti markah HTML dengan markah wiki bila dimungkinkan. Tambahkan pranala wiki. Bila dirasa perlu, buatlah pautan ke artikel wiki lainnya dengan cara menambahkan [[ dan ]] pada kata yang bersangkutan (lihat WP:LINK untuk keterangan lebih lanjut...

Tunnel construction

The construction method for building a tunnel This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed.Find sources: Tunnel construction – news · newspapers · books · scholar · JSTOR (November 2022) (Learn how and when to remove this message) Tunnel Construction Tunnels are dug in types of materials varying from soft clay to hard ...

 

The Contractor

Ne doit pas être confondu avec The Contractor (film, 2022). Cet article est une ébauche concernant un film américain. Vous pouvez partager vos connaissances en l’améliorant (comment ?) selon les conventions filmographiques. Consultez la liste des tâches à accomplir en page de discussion. The Contractor est un film américain réalisé par Josef Rusnak et sorti en 2007. Synopsis James Dial (Wesley Snipes) est un ancien agent de la CIA qui vit retiré dans son ranch dans le Montan...

 

Superior mesenteric artery

Artery which supplies blood to the intestines and pancreas This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed.Find sources: Superior mesenteric artery – news · newspapers · books · scholar · JSTOR (January 2009) (Learn how and when to remove this message) Superior mesenteric arteryFrontal view of the superior mesenteric arte...

Deborah J. Glick

American politician This article contains content that is written like an advertisement. Please help improve it by removing promotional content and inappropriate external links, and by adding encyclopedic content written from a neutral point of view. (August 2020) (Learn how and when to remove this message) Deborah GlickMember of the New York State Assemblyfrom the 66th districtIncumbentAssumed office January 3, 1991Preceded byWilliam F. Passannante Personal detailsBorn (1950-12-24) Decem...

 

Government of Macau

Principal executive body of Macau SAR This article has multiple issues. Please help improve it or discuss these issues on the talk page. (Learn how and when to remove these template messages) This article includes a list of general references, but it lacks sufficient corresponding inline citations. Please help to improve this article by introducing more precise citations. (March 2009) (Learn how and when to remove this message) This article needs additional citations for verification. Please ...

 

Ājīvika

Seorang asketis Ājīvika dalam sebuah ukiran Gandhara dari Mahaparinirwana, sekitar abad ke-2 sampai ke-3 Masehi.[1][2][3][4][5] Di kiri: Mahākāśyapa bertemu penganut Ājīvika dan mempelajari parinirwana[6] Ajivika (IAST: Ājīvika) adalah salah satu aliran nāstika atau heterodoks dari filsafat India.[7][8] Diyakini didirikan pada abad ke-5 SM oleh Makkhali Gosala, aliran tersebut adalah sebuah gerakan śramaṇa dan pesain...

Khartoum

Untuk negara bagian di Sudan, lihat Khartum (negara bagian). Khartoum الخرطوم al-KharṭūmKhartoum pada malam hari LambangJulukan: Kota SegitigaThe Triangular CityNegara SudanNegara BagianKhartoumPemerintahan • GubernurAbdul Rahman AlkhederPopulasi (2008) • Perkotaan639.598 • Metropolitan5.274.321 (Khartoum)Zona waktuUTC+3 • Musim panas (DST)Not Observed Peta Sudan yang menunjukkan lokasi Khartoum Khartoum atau Khartum (ba...

 

Edith Fellows

American actress Edith FellowsEdith Fellows in 1937BornEdith Marilyn Fellows(1923-05-20)May 20, 1923Boston, Massachusetts, U.S.DiedJune 26, 2011(2011-06-26) (aged 88)Woodland Hills, California, U.S.OccupationActressYears active1928–1994Spouse Freddie Fields ​ ​(m. 1946; div. 1956)​ChildrenKathy FieldsRelativesNatalie Lander (granddaughter) Edith Marilyn Fellows (May 20, 1923 – June 26, 2011)[1] was an American actress w...

 

Maison du chemin de Paradis

Manor house in Martigues, France Maison du chemin de ParadisMaison du chemin de Paradis43°24′29″N 5°02′53″E / 43.40807°N 5.04811°E / 43.40807; 5.04811LocationMartigues, FranceTypeBastide The Maison du chemin de Paradis or Bastide du chemin de Paradis is a bastide located on Chemin de Paradis, in Martigues, France. It is the residence of Charles Maurras. The facades and roofs have been listed as historic monuments since September 2, 1975.[1] Historic...

نائب رئيس الولايات المتحدة

  نائب رئيس الولايات المتحدة (بالإنجليزية: Vice President of the United States)‏  نائب رئيس الولايات المتحدةعلم نائب الرئيس الأمريكي نائب رئيس الولايات المتحدةشعار نائب الرئيس الأمريكي شاغل المنصب كامالا هاريس منذ 20 يناير 2021 البلد الولايات المتحدة  اللقب نائب الرئيس الأمريكي عن ...

 

Gauliga XVII 1940-1941

Voce principale: Gauliga 1940-1941. Gauliga XVII 1940-1941 Competizione Fußball-Bundesliga Sport Calcio Edizione 30ª Organizzatore DFB Luogo  Germania(Austria) Partecipanti 10 Cronologia della competizione 1939-40 1941-42 Manuale L'edizione 1940-41 della Gauliga XVII vide la vittoria finale del SK Rapid Wien. Capocannoniere del torneo fu Franz Binder del SK Rapid Wien con 27 reti. Classifica finale Classifica G V N P GF GS Pt 1 SK Rapid Wien 18 12 4 2 82 29 28 2 SC Wacker 18 10 4 4 60...

 

Cergy

Pour les articles ayant des titres homophones, voir Sergy et Sergi. Pour l’article homonyme, voir Cergy-Pontoise. Cergy Le parc François-Mitterrand, avec au second-plan l'hôtel de préfecture du Val-d'Oise, et à l'arrière-plan la tour EDF-GDF. Blason Administration Pays France Région Île-de-France Département Val-d'Oise (préfecture) Arrondissement Pontoise Intercommunalité Communauté d'agglomération de Cergy-Pontoise(siège) Maire Mandat Jean-Paul Jeandon (PS) 2020-2026 Code pos...

With Lee in Virginia

1890 book by G.A. Henty The topic of this article may not meet Wikipedia's notability guideline for books. Please help to demonstrate the notability of the topic by citing reliable secondary sources that are independent of the topic and provide significant coverage of it beyond a mere trivial mention. If notability cannot be shown, the article is likely to be merged, redirected, or deleted.Find sources: With Lee in Virginia – news · newspapers · books · sch...

 

NGC 4105

NGC 4105   الكوكبة الشجاع[1]  رمز الفهرس NGC 4105 (الفهرس العام الجديد)PGC 38411 (فهرس المجرات الرئيسية)2MASX J12064076-2945366 (Two Micron All-Sky Survey, Extended source catalogue)MCG-05-29-013 (فهرس المجرات الموروفولوجي)ESO 440-54 (فهرس المرصد الأوروبي الجنوبي)NVSS J120640-294541 (NRAO VLA Sky Survey)SGC 120406-2929.0 (كتالوج جنوب غالاكسي)ESO-LV 440-...

 

名探偵ポワロ

この項目では、イギリスのTVドラマについて説明しています。 本作およびその原作の推理小説シリーズの主人公については「エルキュール・ポアロ」をご覧ください。 日本のアニメについては「アガサ・クリスティーの名探偵ポワロとマープル」をご覧ください。 名探偵ポワロAgatha Christie's Poirot ジャンル 推理ドラマ出演者 デヴィッド・スーシェヒュー・フレイザー�...

Mefisto (Marvel Comics)

MefistoMefisto (in alto) manipola Thor e Sif, disegni di Ron Frenz e Al Milgrom. UniversoUniverso Marvel Nome orig.Mephisto Lingua orig.Inglese AutoriStan Lee John Buscema EditoreMarvel Comics 1ª app.dicembre 1968 1ª app. inSilver Surfer (vol. 1[1]) n. 3 Editore it.Editoriale Corno 1ª app. it.18 giugno 1970 1ª app. it. inL'incredibile Devil n. 4 (storia divisa in 3 parti sui nn. 4, 5 e 6) Interpretato daPeter Fonda (Ghost Rider) Ciarán Hinds (Ghost Rider...

 

David Lang (composer)

American composer This biography of a living person needs additional citations for verification. Please help by adding reliable sources. Contentious material about living persons that is unsourced or poorly sourced must be removed immediately from the article and its talk page, especially if potentially libelous.Find sources: David Lang composer – news · newspapers · books · scholar · JSTOR (June 2022) (Learn how and when to remove this message) D...