The first product bearing the Bournville name was Bournville Cocoa powder in 1906 then Bournville Chocolate in 1908.[1] It was first sold as a wrapped bar named Bournville Chocolate in 1908.[2]
The brand is widely available throughout the United Kingdom, Ireland, South Africa and India and has a minimum 36% cocoa content there.[3][4][5][6] In 2014, Cadbury redesigned it as a "premium" brand in India, increasing the cocoa content from 44% to 50% and giving it new, black packaging.[7]