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Arewa24

AREWA24
CountryNigeria
Broadcast areaNigeria, West Africa, Middle East
HeadquartersKano, Nigeria
Programming
LanguageHausa
Picture format16:9 1080i HDTV
Ownership
OwnerNetwork AREWA24 Limited
History
LaunchedJune 28, 2014; 12 years ago (2014-06-28)
Links
Websitearewa24.com
Availability
Streaming media
AREWA24 On DemandStreaming service

AREWA24 is a Nigerian satellite television channel launched on June 28, 2014, dedicated to broadcasting in the Hausa language. It is the first 24/7 free-to-air Hausa-language television channel, offering a wide range of entertainment, lifestyle, and cultural programming tailored to Hausa-speaking audiences across Nigeria, West Africa, and the global diaspora.

History

AREWA24 was established to fill a gap in locally produced Hausa-language content. The channel was launched on the Nilesat Satellite platform (Nilesat 102, 12226 MHz) and later expanded its reach through Eutelsat 16A.[1]

The initiative was supported by Equal Access International (EAI), a non-governmental organization focused on using media for social change. EAI's goal was to create a platform that promotes peacebuilding and counters violent extremism through culturally relevant programming.[2]

Programming

Arewa24's flagship morning show, Gari Ya Waye, hosted by Dinah Mu’azu and Nasiru Sani, offers segments covering culture, sports, music, current events, art, health, employment, and entrepreneurship.[1]

The channel’s programming spans multiple genres, including drama, comedy, lifestyle, youth, and international content:

In addition to original content, AREWA24 broadcasts a selection of international programming, including popular Indian and Turkish dramas dubbed or subtitled in Hausa.[3]

Social impact

A study has shown that Arewa24's content fosters tolerance, peaceful coexistence, and respect for diverse cultures and religions among viewers.[4] The channel has partnered with organizations like the MacArthur Foundation, Ford Foundation, United Nations, WHO, Nigeria Centre for Disease Control, Equal Access International, Wild Africa Fund, and Beyond Conflict to produce programs addressing issues such as girl education, corruption, women's rights, health challenges, interreligious violence, youth employment, and conservation.[5]

Geographic reach

The channel broadcasts to over 45 million Hausa speakers across Nigeria, Niger, Chad, Cameroon, Ghana, Mali, Togo, Benin, Burkina Faso, Senegal, and Gambia.[citation needed]

Audience demographics

A 2023 study focusing on Hausa hip hop programming on AREWA24 in Kano Metropolis provided insights into the channel's audience profile:[6]

Age distribution

  • 18–25 years: 29.1%
  • 26–30 years: 38.1%
  • 31–39 years: 17.5%
  • 40 years and above: 15.3%

Gender distribution

  • Male: 63.5%
  • Female: 36.5%

Occupational background

  • Students: 43.4%
  • Civil Servants: 25.4%
  • Businessmen/Women: 17.5%
  • Others: 13.7%

Awards and recognition

Selected Awards and Honors
Year Award Description Reference
2016 Africa Magic Viewers’ Choice Award Won the Best Indigenous Language Movie/TV Series category. [7]
2020 City People's Award for Excellence Honored for excellence in indigenous broadcasting and cultural media development in northern Nigeria. [8]

References

  1. ^ a b "AREWA24 satellite TV launch Gari ya Waye". Daily Trust. Retrieved 2025-05-26.
  2. ^ "AREWA24: First 24/7 Hausa language satellite television station in N. Nigeria". Equal Access. Retrieved 2025-05-26.
  3. ^ "Arewa24 expands viewership". The Punch. 7 September 2024. Retrieved 2025-05-26.
  4. ^ Abdulbaqi, Saudat; Janyau, Sanusi; Ajijola, Bashir; Musa-Ohiare, Sule (April 2023). "Literary, Cultural and Moral Contexts of Arewa24 Television Programmes on Selected Registered Youth Organisations in Nigeria". Transcultural Journal of Humanities & Social Sciences. 4 (2): 42–57. doi:10.21608/tjhss.2023.295341. Retrieved 2025-05-26.
  5. ^ "Company Overview". Arewa24. Retrieved 2025-05-26.
  6. ^ "Audiences' Views on Hausa Hip Hop on Arewa24 Television in Kano Metropolis". Retrieved 2025-05-26 – via ResearchGate.
  7. ^ "AREWA24 Programming Wins Viewers' Choice Award". Equal Access. Retrieved 2025-05-26.
  8. ^ "AREWA24 Wins City People's Award for Excellence". citypeopleonline.com. Retrieved 2025-05-26.[dead link]

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