Guillén was born on 19 December 1997 and raised in Caracas, Venezuela.
Graduate in Media Communications, Double master's degree in Digital Marketing and Commerce with a MBA in International Business Administration with a focus on the Luxury Industry Management awarded by the ISG Business School in Paris, France, Alessandra is also a Designer and founder of a local kimono brand. Alessandra entered the international modeling market at the age of 18, building a career in the luxury house sector in Paris.[7]
She is a specialist in Communications, Digital Marketing of Social Networks for Advertising. Guillén is 1.70 metres tall. Alessandra speaks both Spanish, French and English.[8]
Social awareness campaigns
Guillén leads a social initiative focused on the well-being of grandparents. During her stay in Paris, she worked with a charity to help the elderly, providing company, guidance and digital advice for their integration into the technological society.[9] This project promotes the independence of grandparents, combating psychological problems such as loneliness or basic needs focusing in food and housing.[10][11]
She is also searching for and implementing community programs and activities for integration and collaboration between young people and grandparents such as artistic workshops and reverse mentoring in order to strengthen intergenerational ties, respect, exchange of knowledge and generating environments where both generational or age groups feel valued and connected. As well as social events against depression and vices generated by free time.[12]
