Zeno Colò (30 June 1920 – 12 May 1993) was a champion alpine ski racer from Italy. Born in Cutigliano, Tuscany, he was among the top ski racers of the late 1940s and early 1950s.
After the 1952 Olympics, Colò linked his name to a line of ski clothing and, according to the regulations of the time, he was considered a professional. In 1954, he was disqualified by the Italian Winter Sports Federation (FISI) and was not allowed to participate in subsequent races, notably the 1954 World Championships in Åre, and he retired at age 33. The ban was lifted 35 years later in 1989.
Colò became a ski instructor in his native Abetone, helped develop the Pistoia ski resort, and promoted the Abetone Ski Company. In 1973, he designed three ski slopes that descend from the Gomito mountain, named Zeno 1, 2, and 3.