On June 29, 2016, it was announced that the Milwaukee Bucks were seeking to purchase an expansion team in the then-NBA Development League, listing their five finalist cities as Grand Chute (near Appleton), La Crosse, Oshkosh, Racine and Sheboygan. On August 3, it was announced that Grand Chute and La Crosse had been eliminated, with Oshkosh, Racine and Sheboygan as the three finalists.[4] On December 19, Oshkosh city officials identified the former site of the Buckstaff Furniture Company as the site for their arena proposal for the team, with the Fox Valley Pro Basketball group submitting a bid to the city's planning commission on January 11. The Planning Commission approved it on January 19,[5] with the Oshkosh Common Council approving it on January 24, conditional on the Bucks choosing Oshkosh as their home.[6]
On February 7, 2017, the Milwaukee Business Journal reported that the Bucks had chosen Oshkosh's bid, with the team making the official announcement on February 8.[7][8] On June 8, the Wisconsin Herd name was announced, with the logo unveiled on June 22.[9][10] On July 1, 2017, Dave Dean was named the team's general manager[11] and the coaching staff was announced on September 22.[12]
^pgoran (June 22, 2017). "Wisconsin Herd Unveils New Visual Identity". Wisconsin.GLeague.NBA.com. NBA Media Ventures, LLC. Retrieved June 22, 2017. Good Land Green, Cream City Cream and Great Lakes Blue are the Herd's color palette, which is utilized to further tie the team's identity to its parent club
^"Logos". Wisconsin.GLeague.NBA.com. NBA Media Ventures, LLC. June 22, 2017. Retrieved June 22, 2017.