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WSPC
Albemarle, North Carolina;
Frequency	1010 kHz
Branding	Newstalk 107.3 & 1010
Programming
Format	Talk radio
Affiliations	Premiere Networks ; Westwood One; Fox News Radio; Tar Heel Sports Network; Carolina Panthers Radio Network
Ownership
Owner	Stanly Communications
Sister stations	WZKY
History
Former call signs	WWWX (1979–1990); WXLX (1990–1994)
Call sign meaning	We Serve Pfeiffer College (former call sign for Pfeiffer College's station)
Technical information
Licensing authority	FCC
Facility ID	49041
Class	D
Power	1,000 watts day; 64 watts night
Transmitter coordinates	35°22′40.00″N 80°11′38.00″W / 35.3777778°N 80.1938889°W
Translator(s)	107.3 W297CE (Albemarle)
Links
Public license information	Public file; LMS;
Webcast	Listen live
Website	Official website

WSPC (1010 AM) is a commercial radio station in Albemarle, North Carolina. It broadcasts a talk radio format and is owned by Stanly Communications.^[2] The radio studios and transmitter are on Magnolia Street in Albemarle.

By day, WSPC transmits with 1,000 watts, using a non-directional antenna,^[3] but because AM 1010 is a Canadian clear channel frequency, WSPC must reduce power at night to 64 watts to avoid interference. Programming is also heard on 250-watt FM translator W297CE at 107.3 MHz.^[4]

Programming

Weekdays begin with a local news and information show hosted by Dave Andrews. A tradio show, known as "The Trading Post," follows. The rest of the weekday schedule is made up of nationally syndicated talk shows from Glenn Beck, Sean Hannity, Mark Levin and Coast to Coast AM with George Noory. Most hours begin with world and national news from Fox News Radio.

WSPC carries Carolina Panthers NFL football. It also airs University of North Carolina Tar Heels football and basketball, as well as Duke University sports. Local high school football games are broadcast on Friday nights in the fall.

History

The station signed on in 1946, broadcasting from the Albemarle Hotel. The original call sign was WABZ.

Robert D. Raiford was program director in 1947, at age 19.^[5]

While a student a Pfeiffer College in March 1949, longtime WFMY-TV personality Lee Kinard went to work at WABZ doing janitorial and filing duties. Later he became a DJ and producer. Kinard left Pfeiffer after one year and became a part owner of the station in 1952, along with station manager Bill Page, attorney Staton Williams, chiropractor Joe Ivester and farmer Keith Almond. Kinard left WABZ for WFMY in 1956.^[6]

An FM station at 100.9 was added later. Today that station is WPZS.

The AM station established a separate identity as WWWX on 10 September 1979. On 15 February 1990, the station changed its call sign to WXLX and on 26 August 1994 to the current WSPC.^[7]

In April 1993, Bill and Susi Norman bought WXLX, which had gone off the air in November 1990. This was one of the first purchases of a second AM in the same community by the same owner. At first, WXLX simulcast the couple's other station, WZKY.^[8] Bill Norman was a Pfeiffer graduate who got his training at the college's station WSPC. Since the letters had become available, he put them on his station.

References

^ "Facility Technical Data for WSPC". Licensing and Management System. Federal Communications Commission.
^ "WSPC Facility Record". United States Federal Communications Commission, audio division.
^ Radio-Locator.com/WSPC
^ Radio-Locator.com/W297CE
^ B.J. Drye, "Every Road Leads Back to Stanly County," The Stanly News and Press, October 20, 2013, p. 5A.
^ Dexter Hinson, "Kinard Inducted into Broadcasting Hall of Fame," The Stanly News and Press, September 15, 2008.
^ "WSPC Call Sign History". United States Federal Communications Commission, audio division.
^ Bill Norman, "A History of WZKY Radio: The Sound of Stanly County," 1993, p. 9.