Susan Hall bought WLOV-FM before it made it to the airwaves in a Federal Communications Commission auction. The price tag was $416,000, including a "new entrant bidding credit".[3]
WLOV-FM signed on the air on March 21, 2012; 12 years ago (2012-03-21). In its first 99 days, there were no commercials or on-air personalities. It was part of the Black Crow group.[4] Black Crow also owned classic rock 95.7 WHOG-FM.[3]
Effective March 7, 2019, Susan Hall sold WLOV-FM to Paul Stone's Southern Stone Communications for $650,000.