The station was assigned the call sign WVRS on March 24, 1983. On March 1, 1984, the station changed its call sign to WTIJ, and signed on February 14, 1985.[3] On May 31, 1986, it changed to WGLY-FM.[4] The station began with a predominantly religious format, airing blocks of Christian talk programs and music. The WTIJ call sign stood for "We Trust In Jesus", while WGLY stood for "God Loves You".[3] The station became an affiliate of Moody Radio airing a format of Christian music, lecture, campus chapel, listener-interactive talk, and devotionals. The religious format was flipped to WCMK 91.5 in Bolton, Vermont—which also took the WGLY-FM callsign—when the station was purchased by Radio Broadcast Services Inc. in 1999.
"MP103" logo (2010–2018)"Free 103.3" logo (2018–2019)
On July 9, 1999, the call sign was changed to WDOT; it became WLKC on September 28, 1999 (with an adult contemporary format); and WWMP on June 13, 2005.[4] With its "MP 103" branding and no on-air DJs, the station patterned its adult hits format as an over-the-air MP3 player. In 2018, WWMP rebranded as "Free 103.3" with no change in format.[5]
"Rock 103.3" logo (2019–2024)
On October 17, 2019, WWMP changed its format from adult hits to mainstream rock, branded as "Rock 103.3".[6]
On September 12, 2024, WWMP dropped its mainstream rock format, which moved to WIXM (102.3 FM), and began running a loop redirecting listeners to 102.3. The two stations swapped call signs on September 18.[7] On November 19, the loop was replaced with Christian worship music programming from Air1, ahead of a planned sale of WIXM to the Educational Media Foundation; Air1 programming previously aired in Burlington on W235BE (94.9 FM) and the second HD Radio channel of WGLY-FM.[8]
