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Tudum
Tudum
Status	Active
Genre	Multigenre
Begins	January 25, 2020
Frequency	Annually
Venue	Ibirapuera Park (Q1 2020); (Q2 2023); Online only (2020-2022);
Location(s)	São Paulo, Brazil (Q1 2020); (Q2 2023);
Years active	4
Inaugurated	January 25, 2020; 4 years ago
Most recent	June 18, 2023; 18 months ago
Organized by	Netflix;
Website	Official event website;

Tudum: A Global Fan Event, also known as Netflix Tudum or Tudum Festival, is a global pop culture event that covers Netflix's original films and television series held annually in São Paulo, Brazil (except from the 2nd to the 4th editions, which had an online format due to the COVID-19 pandemic). Held for the first time in January 2020, the event is presented by Maisa Silva and brings singers, actors and actresses from Netflix to promote new work, meet and play with the Brazilian public. The name of the event comes from the onomatopoetic word that refers to the sound one hears when clicking the play button at the beginning of a Netflix media program, which is typically their sonic branding.

History

In-person format

First edition

The first edition, in January 2020, was held in São Paulo, Brazil, with a public of over 50,000 people during the four days and big names from the original Netflix productions such as Lana Condor, Noah Centineo, Larissa Manoela and Jottapê, with concerts by Anavitória, Melim, Projota, Kevin o Chris, Gretchen and Tropkillaz.^[1]^[2] The event brought together sets from various series, such as Stranger Things, Sex Education and Sintonia, so that the public had an immersive experience and could feel part of their favorite series.^[3]

Online format

Second edition

The second edition, in November 2020, was carried out entirely online, given the circumstances of social distancing and quarantine caused by the COVID-19 pandemic. Netflix decided to create an online version of the festival presented by Maisa Silva and names of their original productions such as Ashley Park, Lucas Bravo, Joel Courtney and Leah Lewis with concerts by Marília Mendonça, Pabllo Vittar, Emicida, Jottapê and Mila.^[4]^[5] The event also gained an Almanac version that was distributed physically and digitally, with the aim of expanding the event and covering the entire national territory. Netflix held the virtual edition for free as well as distributing 100,000 copies of an almanac with several stories, games and activities about the series and movies.^[6]

Third edition

The third edition, in September 2021, was named "Tudum: A Global Fan Event", an online event that includes audiences from other countries.^[7] The event was broadcast on YouTube, Facebook and Twitch on September 25.^[8]^[9]^[10]

Fourth edition

The event was broadcast on September 24, 2022.

Mixed format

Fifth edition

The event took place from June 16 to 18, 2023. It returned to the face-to-face format of the first edition, taking place again in the Ibirapuera Park, in São Paulo; but with a simultaneous live global online broadcasting on YouTube of the outdoors main panel in June 17, led once again by Maisa, but now accompanied by co-hosts Outer Banks' Chase Stokes and Never Have I Ever's Maitreyi Ramakrishnan. It brought big names from the original Netflix productions such as Chris Hemsworth, Arnold Schwarzenegger, Benedict Wong, Zack Snyder, Gal Gadot and Henry Cavill, as well as the main cast of One Piece.

Tudum (website)

On December 9, 2021, Netflix announced the launch of a website named after the annual event, an official companion website that offers news, exclusive interviews and behind-the-scenes videos for its original television shows and films.^[11]