In this Portuguese name, the first or maternal family name is Silva and the second or paternal family name is Andrade.
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Maisa da Silva Andrade (born 22 May 2002) is an actress,[1]presenter[2] and former Braziliansinger. She was discovered at the age of three, when she participated in a group of freshmen on the Programa Raul Gil, on RecordTV and Band. Two years later, she was hired by SBT to present the programs Sábado Animado, Domingo Animado and Bom Dia & Cia, gaining greater prominence when sharing the show Pergunte a Maisa with boss Silvio Santos. As an actress, she gained fame through her role as Valéria Ferreira in Carrossel. Other notable roles in the actress' career include Juju Almeida in Carinha de Anjo, Cíntia Dorella in Cinderela Pop, Gabi in Tudo por um Popstar and playing her first villain in the film Ela Disse, Ele Disse, as Júlia.
Career
2005–2011: Hired by SBT and presenting Sábado Animado
Maisa was discovered in 2005, when she participated in Programa Raul Gil, on RecordTV and, later, on Rede Bandeirantes, dubbing hits by the group Rouge, Ivete Sangalo and Wanessa. In 2007, she transferred to SBT, to present the program Sábado Animado, answering phone calls and presenting the program's games, roles she also performed on the programs Domingo Animado and Bom Dia & Cia.[3] In 2008, Maisa's program on Saturdays managed , sometimes, more audience than the TV Xuxa program on TV Globo.[4] Still in 2008, she began participating in the Programa Silvio Santos, as part of Pergunte a Maisa. At that time, SBT adopted the strategy of using a costume that associated the presenter with the child actress of the 1930s, Shirley Temple.[5] Her first studio album, Tudo que Me Vem na Cabeça, released through Universal Music in 2009, brought songs that became her trademark, such as Tempo de Mudar, Pipoca Pula, Me Liga, and Tudo Que me Vem na Cabeça, with guest appearances specials such as Eliana, Jorge & Mateus, Ivete Sangalo and Roger Moreira (from the band Ultraje a Rigor).
2012–2018: Returning to Sábado Animado and gaining notoriety in the media
Maísa returned to Sábado Animado in April 2013, alongside Ana Zimerman and Matheus Ueta.[7] Initially she presented alone on Mondays and Wednesdays, but, with the addition of more presenters, she started to alternate the presentation with the two of them in pairs. In 2014, he presented the program Mundo Pet with Carla Fioroni. In December 2014, she released her first extended play Eu Cresci!, with five new tracks on iTunes Brazil and Google Play. The EP was produced by Otávio de Moraes and remained on the Brasil Hot 100 Airplay charts for a long time.[8]Eu Cresci was the first single from the album, followed by NheNheNhem. This, released in June 2015, ended up coming first on the Spotify Brazil list "Brazil Viral 50".[9] However, during the Domingo Legal program on SBT shown on August 9, 2015, Maisa revealed to Celso Portiolli that she became a victim of bullying at school because of music and regretted it.[10]
In 2015, she made her film debut in the film Carrossel: O Filme, which received a sequel, entitled Carrossel 2: O Sumiço de Maria Joaquina in 2016,[11][12] the year in which she was cast in her second soap opera, Carinha de Anjo.[13] In the same year, she published his first book, Sinceramente Maisa, where she talks a little about her career.[14] In 2017, she filmed the film adaptation of the book Tudo por um Popstar, playing Gabi, one of the three protagonists, alongside Klara Castanho and Mel Maia. The film premiered in theaters in 2018.[15] Still in 2017, she published two more books, O Diário de Maisa, where she talks a little more about her life; and O Livro de Tweets da +A, where he shows some of her Twitter posts.[16] She voiced Nina in the film Ferdinand, which premiered in Brazil on January 11, 2018.[17] In August 2018, she entered the list of the most watched Instagram Stories in Brazil, occupying 10th position.[18] In December, she became the most followed teenager in the world, losing the position the following year to singer Billie Eilish.[19][20]
Still in 2018, Maisa participated in the film Cinderela Pop, in which she played the protagonist Cintia Dorella. The film premiered in theaters on February 28, 2019.[21]
2019–present: Programa da Maísa, departure from SBT and De Volta aos 15
In 2019, she got her own program on SBT, Programa da Maisa,[22] sharing the talk show presentation with comedian Oscar Filho.[23] She was also in the film Ela Disse, Ele Disse, in which she played her first villain, Júlia. The film premiered in cinemas on October 3, 2019.[24] In December 2019, it entered the ranking of the QualiBest institute as one of the biggest digital influencers in Brazil.[25]
In 2020, she was in Milan to watch the Dolce and Gabbana fashion show with other young internet influencers from different parts of the world, in addition to participating in an action by the brand for TikTok.[26] She also starred in another film, Pai em Dobro, her first Netflix film.[27] In October 2020, Maisa announced on the internet that she decided not to renew her contract with SBT, which would end at the end of the month, due to new personal and professional projects that she wants to do. Thus, at the end of the month, Maisa left SBT after 13 years at the station. In her farewell, she received tributes from several personalities in the house, such as Raul Gil and Silvia Abravanel. With Maisa's departure from SBT, Programa da Maisa also came to an end.[28][29] On December 14, 2020, Maisa announced her first step as an entrepreneur. Alongside her businessman – and now partner, Guilherme Oliveira – Maisa created Mudah, an agency that aims to connect brands and artists for work and actions in the areas of influencer marketing and advertising. [30]
In 2021, Maisa was confirmed in the new Netflix series, De Volta aos 15.[31] The series was released the following year. In the series, Maisa plays the protagonist Anita in her teenage version, while the adult version is played by Camila Queiroz.[32] The series premiered in 2022 and, due to its success, was renewed for a second season scheduled for 2023.
In October 2013, at the age of eleven, she announced that she would no longer wear her characteristic curls in her hair, as she preferred to leave it straight.[33]
The presenter declares herself a feminist "Having the notion that, historically, women have been labeled and limited awakens [in me] the desire to be a woman, to use this to my advantage", she stated.[34][35][36]
Speeches
The length of her career, popularity and great experience with communication and media, made Maisa, despite being young, a respected name to speak about her areas of activity. Because of this, she is invited to speak at major events.
"Você tem Sonhos?": Maisa Silva's first lecture was held at the Ibirapuera Auditorium, in SP, for 8 thousand young people. At the event, the presenter spoke about dreams and goals. [37]
ProXXIma 2019: Lecture at a communication event, in which Maisa spoke about her professional career, advertising work and relationship with the media.[38]
YOUPIX Summit 2019: "Maisa Interview Paulo Marinho".[39] In the chat, the two professionals spoke about online and offline communication, the future of communication and content creation.
RD Summit 2019: Alongside SBT CEO José Roberto Maciel, Maisa spoke about the communications market and the "convergence between ON and OFF media".[40]
