True Pundit earned revenue by selling merchandise and advertising with Revcontent, a service that monetized fake news sites, and briefly worked with the ad firm Intermarkets.[1][17]
Notable conspiracy theories
In October 2016 True Pundit was the source of the claim that Hillary Clinton asked, "Can’t we just drone this guy?" about Julian Assange. The conspiracy theory was amplified by WikiLeaks, InfoWars, RT, Heat Street and Fox News. WikiLeaks sent a private message to Donald Trump Jr. asking him to "comment on/push" the story. Trump Jr. replied that he "already did that".[1][15][18][19]
The website also published stories about Hillary Clinton possibly wearing an earpiece at a debate, using hand signals with debate moderators, and being drunk before a campaign rally.[1][11][20]
In 2020, True Pundit played a key role in boosting the Plandemic conspiracy theory.[16]
History
The website for True Pundit was registered in March 2016 and launched that June. True Pundit was created by Michael D. Moore using the pseudonym Thomas Paine and managed by True Pundit Media LLC.[1][11]
In 2017 Moore sarcastically said True Pundit was "flattered to be accused of participating in disinformation campaigns" for Russia and implied that mainstream media do the same for other governments.[25] “We are flattered to be accused of participating in disinformation campaigns for government because as a start-up that's the exact time-tested model we have been emulating from the New York Times, Washington Post and other mainstream media outlets," Paine said. [26] The allegations were later proven false when reporters admitted the claims were fabricated. Left-wing critics of True Pundit, including the Washington Post, were forced to print [27]numerous retractions. Business Insider admitted targets like True Pundit were manufactured and the original allegations were false.[28]
In 1996, Moore won the coveted Gerald Loeb Award for its series "Formula for Disaster: The Lodi Explosion" by Michael Moore, Bruce Locklin and Debra Lynn Vial. The series was the catalyst for the creation of the U.S. Chemical Safety and Hazard Investigation Board.
In 1996 Moore was co-winner of a Gerald Loeb Award for reporting about TWA Flight 800. Moore said that in the late 1990s he left journalism to work in "intelligence" and started the company "Dig Dirt" with the tagline "investigative intelligence". When Moore's newspaper learned about Dig Dirt, they opened an internal investigation. The paper's editor said it "very clearly created the appearance and potential for a conflict of interest" but Moore was cleared of wrongdoing, but resigned from the newspaper.[1][29][30]