The ReFrame Stamp for Gender-Balanced Production certification is awarded by ReFrame to corporations and media that show progress toward gender equality and greater representation of women in key roles.[1][2]
History
This section needs expansion. You can help by adding to it. (March 2019)
On June 8, 2018, the ReFrame Stamp program was launched to promote and recognize gender-balanced productions in film and television based on data from IMDbPro on how many women are involved in a production in front of and behind the camera.[3] On September 26, the Stamp program expanded to include submissions for TV shows and movies from cable and streaming platforms.[4] ReFrame entered into a partnership in February 2020 with Delta Airlines in which two in-flight channels dedicated to films and television programs respectively with the ReFrame Stamp would be featured.[5] The ReFrame Movie Channel launched with 29 initial offerings including Wonder Woman, The Hate U Give, Ocean's 8, and Lady Bird. The ReFrame Show Channel's initial releases included Supergirl, Empire, How to Get Away With Murder, and Better Things. These offerings were planned to cycle on a monthly basis with additions in each lineup.[6]
Submission process
Qualifying films must be distributed either theatrically or via streaming, while TV shows are counted in relation to the calendar for the Emmy Awards. Films and television which are not considered top 100 grossing projects may be considered through a rolling open call via a manual submission process.
During any given submission period, the individual entering the information regarding the feature film which has been distributed theatrically or via streaming must utilize the Narrative Feature, Animated Feature, or Television submission form. As of 2019, information provided in each submission must include the project title, year of release, studio (or platform), distributor, and contact information for both a production and studio/distributor representative. The submission must specify the positions of each woman involved in qualifying areas for consideration, as well as whether each of those specified is a person of color.[7][8] Appeals for ReFrame Stamp submissions are reviewed using an independent panel and may be submitted via email.[9]
Criteria
Based on a points system, narrative films and animated films[10] and TV programs[11] must achieve four points within the eight defined qualifying categories with at least two points in the categories of female director, writer, and lead. Double points are awarded for women of color in important positions. Screen time analysis is done with the Geena Davis Inclusion Quotient (GD-IQ)[clarification needed],[12] while points are calculated by an algorithm and given to the films or TV programs that meet the requirements. After the stamp is awarded, a logo is added to the end credits.[13] The criteria are subject to change accordingly with the evolving industry.
Film
Female lead (Top 1 slot listed on the call sheet)
1 point for a female lead
2 points for a female lead of color
Female co-lead (Top 2-5 slots on the call sheet)
1 point for a female lead
2 points for a female lead of color
Female representation on screen
1 point when 50% of the screen time is female
2 points when 25% of the screen time is females of color
Female director
1 point for a female director
2 points for a female director of color
Female writer
1 point for a credited female writer
2 points for a credited female writer of color
Female producer
1 point for a female producer
2 points for a female producer of color
50% of department heads are female
1 point for 50% female department heads
2 points for 25% female department heads of color
50% of crew members
1 point for 50% female crew
2 points for 25% female crew of color
Television
Female lead (Top 1 slot listed on the call sheet)
1 point for a female lead
2 points for a female lead of color
Female season regulars (Top 2-5 slots on the call sheet)
1 point if 50% of season regulars are female
2 points if 25% of season regulars are females of color
Female showrunner
1 point for a female showrunner
2 points for a female showrunner of color
Female writing staff
1 point if 50% of writing staff are female writers (per season)
2 points if 25% of writing staff are female writers of color (per season)
Female producer
1 point for at least one female non-writing producer
2 points for at least one female non-writing producer of color
Female director
1 point for 50% of episodes directed by female directors (per season)
2 points for 25% of episodes directed by female directors of color (per season)
Designated female production personnel
1 point if 50% of the designated production personnel are female
2 points if 25% of the designated production personnel are female of color
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