The Magic Pan

The Magic Pan logo, ca 1970s
Guest Receipt from 1975

The Magic Pan is a small American chain of fast-food and take-away creperies using the recipes of a now-closed chain of full-service restaurants that specialized in crêpes, popular in the early 1970s through early 1990s, which peaked at 110 Magic Pan locations[when?] throughout the United States and Canada.[1]

History

The first Magic Pan was a small place on Fillmore Street in San Francisco established by Hungarian immigrants Lazlo and Paulette Fono. Later, they opened a larger place in Ghirardelli Square.[2]

The Quaker Oats Company acquired Magic Pan from the Fonos in 1970, and it became the company's primary restaurant chain.[3] Quaker Oats sold the company[4] to an Oakland, California-based company, Bay Bottlers, in 1982.[5]

In 2005, the Magic Pan name was re-introduced by Lettuce Entertain You Enterprises as a fast-food crepe stand in Northbrook, Illinois. This resurrected version of Magic Pan does not have the crepe-making machine used in the original chain. Instead, it uses recreations of the original recipes.[6] The revived chain opened a second location in the food court of the Mall of America near Minneapolis, Minnesota.[7] The Paradies company currently operates Magic Pan in U.S. airports including Denver and Washington National.[8][9]

Food

Among the menu items were chicken divan, "chicken elegante", crepe suzette, burgundy beef, country beef, crêpes filled with spinach and mushroom soufflé, strawberries and sour cream, Chantilly cream, coffee chocolate sauce ice cream, and "cherry royale".[6]

The restaurant designed an automated system to make crepes at a crepe station, consisting of a motorized conveyor that would heat metal pans. An attendant would dip the bottom of the pans in the crepe batter, to ensure an even coating, and then turn the pans upside down while placing them on the gas flame conveyor, so the thin crepes actually cook on the bottom of a clean greased pan that's facing upward. The ‘conveyor’ was a gas flame heated circular “wheel” about normal table height that slowly turned and held eight pans maximum at one time.

References

  1. ^ "Quaker May Sell Its Restaurants". New York Times. 1981-11-12.
  2. ^ Sylvia Lovegren (2005). Fashionable Food: Seven decades of food fads. University of Chicago Press. ISBN 978-0-226-49407-4.
  3. ^ "The Quaker Oats Company". Funding Universe.
  4. ^ Stephanie Chavez (1982-06-23). "Quaker to sell its Magic Pans". Los Angeles Times. Archived from the original on May 25, 2011.
  5. ^ Richard Martin (1984-03-26). "Friedrich replaces Ryan as president of Magic Pan". Nation's Restaurant News.
  6. ^ a b Steve Brady (2008-01-21). "The "magic" of the Magic Pan restaurant".
  7. ^ Janet Rausa Fuller (2005-08-23). "Magic Pan crepes returning: Local restaurant whiz revives popular 1970s name at mall stand". Chicago Sun Times. Archived from the original on 2012-10-22.
  8. ^ Magic Pan - FlyReagan.com
  9. ^ Magic Pan - FlyDenver.com