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The Goldbergs
	Original television series DVD-release cover
Other names	The Rise of the Goldbergs
Genre	Daytime serial drama: Weekly (1929), Daily (1931)
Running time	15 minutes (12-13 minutes excluding ads), 30 minutes (24-26 minutes excluding ads)
Country of origin	United States
Language(s)	English
Syndicates	NBC, CBS
TV adaptations	The Goldbergs
Starring	Gertrude Berg; Philip Loeb; Harold J. Stone; Robert H. Harris; Eli Mintz; Larry Robinson; Arlene McQuade
Announcer	Clayton "Bud" Collyer
Created by	Gertrude Berg
Written by	Gertrude Berg, Cherney Berg
Directed by	Wess McKee,; Henry Salinger
Original release	November 20, 1929 –; 1956
Audio format	Mono
Opening theme	Enrico Toselli's "Serenade"
Sponsored by	Duz; Oxydol; Pepsodent; Sanka; Vitamin Corp. of America; RCA; Rybutol; Ekco Flint
Podcast	Stream Radio Program; from Archive.org

The Goldbergs is a comedy-drama broadcast from 1929 to 1946 on American radio, and from 1949 to 1956 on American television. It was adapted into a 1948 play, Me and Molly; a 1950 film The Goldbergs, and a 1973 Broadway musical, Molly. It also briefly spun off a comic strip from June 8, 1944, to December 21, 1945, with art by Irwin Hasen, a comic book artist who worked on various DC Comics titles and would later do the Dondi comic strip.^[1]

Radio

The program was devised by writer-actress Gertrude Berg in 1928 and sold to the NBC radio network the following year. It was a domestic comedy featuring the home life of a Jewish family, supposedly located at 1038 East Tremont Avenue in the Bronx. In addition to writing the scripts and directing each episode, Berg starred as bighearted, lovingly meddlesome, and somewhat stereotypical Jewish matriarch Molly Goldberg. The show began as a portrait of Jewish tenement life before later evoking such growing pains as moving into a more suburban setting and struggling with assimilation while sustaining their roots.

The Goldbergs began as a weekly 15-minute program called The Rise of the Goldbergs on November 20, 1929, going daily in 1931. The series moved to CBS in 1936 with the title shortened to The Goldbergs. Like other 15-minute comedies of the day, such as Amos 'n' Andy, Lum and Abner, Easy Aces, Vic and Sade and Myrt and Marge, The Goldbergs was a serial with running storylines. Berg's usual introduction (in character as Molly, hollering); "yoo-hoo! Is anybody...?" became a catchphrase. In the 1940s, this was followed by Bud Collyer announcing; "here she is, folks: that's Molly Goldberg, a woman with a place in every heart and a finger in every pie".

When Gertrude Berg missed a couple of weeks due to illness, stations carrying the popular show were flooded with get-well mail.^[2] At the height of the show's popularity, Life wrote: "for millions of Americans, listening to The Goldbergs... has been a happy ritual akin to slipping on a pair of comfortable old shoes that never seem to wear out".^[3]

Radio historians Frank Buxton and Bill Owen, in The Big Broadcast 1920–1950, noted the series (which they considered a soap opera as much as a comedy) "differed from most of the other 'soaps' in that its leading characters lived through relatively normal situations. Even though it was the story of a poor Jewish family in the Bronx, New York, it had identification for a wide segment of listeners". Of the 15-minute serial comedies, only Amos 'n' Andy enjoyed a longer radio life than The Goldbergs.

The role of husband Jake Goldberg was originally played by Himan Brown and later, James R. Waters. When Waters died suddenly in 1945, Berg resisted recasting the role. Instead, she simply had Molly refer to Jake, occasionally setting up dialogue in which his reply was not heard when she spoke to him.

Behind the scenes

Berg was not averse to incorporating serious real-world issues which affected Jewish families. One 1939 episode addressed Kristallnacht and Nazi Germany (including a rock through the family window as the Goldbergs had their Passover Seder); other World War II-era episodes alluded to friends or family members trying to escape the Holocaust. But these were sporadic deviations from the show's main theme of family, neighborhood and the balance between old world values and new world assimilation. Molly demonstrates to the audience the strong matriarch she is by constantly helping others with their dilemmas and proving to be the hero time and time again.^[4]

The Goldbergs was so popular that performing stars in other arts sought to appear on it. Berg cast Metropolitan Opera star Jan Peerce almost annually to sing on Yom Kippur and Passover. Another famous singer of the day, Ernestine Schumann-Heink, asked Berg personally to appear, and Berg wrote her into three episodes. Regina Resnik (an international soprano, later mezzo who had an international career, including the Met Opera) starred in a TV episode. The radio cast included Roslyn Silber and Alfred Ryder as children Rosalie and Sammy, Menasha Skulnik as Uncle David, Arnold Stang as Seymour Fingerhood, Garson Kanin as Eli Edwards, and Zina Provendie as Sylvia Allison, among others.^{[citation needed]}

Moves into stage and television

In 1948, Berg wrote and staged Me and Molly, a Broadway version of the show. A year later, she brought The Goldbergs to a national audience on television.^[5]

Television

The television version ran on CBS Television from 1949 to 1951 and co-starred Philip Loeb as Jake Goldberg. He and Gertrude Berg reprised their roles in a 1950 film of the same name. The show almost did not get to the small screen at all: CBS executives were uncertain that the show would work on television as well as it did on radio. Berg prevailed, however, and picked up General Foods (Sanka coffee) as its sponsor. Berg, who continued to write every episode, insisted that no studio audience be used and made sure everyday events formed the base for the stories;^[6] she was once quoted as saying she avoided "anything that will bother people ... unions, fund raising, Zionism, socialism, intergroup relations. ... I keep things average. I don't want to lose friends."^[7] Berg's hard work and determination paid off. In 1950, she won the first Best Actress Emmy Award for her role as Molly on The Goldbergs.

The Goldbergs was destined to spend almost a decade on television—but not without disruptions. In 1950, Philip Loeb was blacklisted and pressure was placed on Berg (who owned the television version as she had the radio original) to fire him. When she refused, General Foods cancelled their sponsorship, and CBS dropped it from their schedule by June 1951.^[8]

Eight months later, however, NBC—the show's original broadcasting home—picked up the series for the 1952–53 season, but informed Gertrude Berg that if she persisted in allowing Philip Loeb to remain with the series, it would never be seen on television again. She finally gave in, and the series reappeared in a twice-weekly, early-evening 15-minute format (with another change in title, to Molly, in due course), with Harold Stone and then Robert H. Harris replacing Loeb as Jake, though Berg quietly continued to pay a salary to Loeb.^[9] After The Goldbergs ended its CBS run, Tom Taylor replaced Larry Robinson in the role of Molly's son, Sammy. The rest of the television cast included Eli Mintz as Uncle David, Arlene McQuade as Rosalie and Betty Bendyke as Dora Barnett. On radio, Sammy and Rosalie had grown up and gotten married; on television, the characters were revived as teenagers. During this time, Gertrude Berg and Arlene McQuade appeared as their characters of Molly and Rosalie, respectively, when they guested on NBC-TV's Buick-Berle Show starring Milton Berle.

In 1954, the show reverted to a weekly half-hour, moving to the DuMont network for a run from April to October. The series was originally intended to run for six months on DuMont, but, due to financial difficulties, the network was unable to fulfill the $5 million contract, despite Nielsen ratings estimated at ten million viewers.^[10] The DuMont shows were aired live.

A final version, aired in syndication, was filmed in 1955 and aired on local stations until 1956. This version moved the Goldbergs from the Bronx to the New York suburb of Haverville. In a way this mirrored the real life journey of many Jewish families from the Bronx to the suburbs and other parts of New York during this period. However, this was considered the death knell of the show, as it was felt that the Goldbergs were only the Goldbergs in the Bronx. Also in 1955, Philip Loeb, beset by depression and unable to find other work, committed suicide.^[11] In 1957, Gertrude Berg made her last two appearances as Molly Goldberg: first on an episode of the NBC-TV variety series Washington Square with Ray Bolger, and then on a Kate Smith special that aired on ABC-TV.

Gertrude Berg as Molly Goldberg on the show's set
Rosalie, Jake and Molly
Sammy and Dora Barnett
Uncle David and Molly with Rosalie at the piano

Aftermath

Gertrude Berg returned to television six years later in a situation comedy, Mrs. G. Goes to College, playing Sarah Green, a Molly Goldberg-like character. Despite being retitled The Gertrude Berg Show in mid-year, the program was cancelled after one season. The Goldbergs is available to collectors and fans in a large number of surviving radio episodes and some surviving television episodes, many of which have lapsed into the public domain. Aviva Kempner's documentary Yoo-Hoo, Mrs. Goldberg (2009) deals with the show, and to an extent, Gertrude Berg's personal life.

Most of the DuMont episodes survive at the UCLA Film and Television Archive, while the 39 filmed episodes survive intact.

Since 2009, the series can be seen on the JLTV cable network.

Home media

In March 2010, Shout! Factory released The Goldbergs: The Ultimate Goldbergs on DVD via their retail website.^[12] The release includes all 71 extant episodes of the television series. Episodes are also available to stream on their ShoutFactoryTV service.

The UCLA Film and Television Archive digitally restored all of the episodes, as well as provided 12 radio episodes for the DVD release and the pilot for the short lived series Mrs. G Goes To College (1961). The box set is available from UCLA.^[13] The UCLA archive also holds 130 transcription discs of the radio series, which it has released on YouTube.

References

^ "Irwin Hasen". lambiek.net.
^ "The success of this slice of specifically ethnic, but far from atypical, American experience resulted in eighteen thousand letters pouring into NBC's office when Berg's illness forced the show off the air for a week."
^ Life, April 25, 1949, pg. 59
^ Hoberman, J. (2003). Entertaining America: Jews, Movies, and Broadcasting. Princeton: Princeton.
^ "The Goldbergs". My Jewish Learning. Retrieved February 25, 2020.
^ David Bianculli. "McCarthyism killed laughter of 'The Goldbergs', The Augusta Chronicle (reprinted from New York Daily News), January 14, 1999, page B3.
^ A. James Rudin. "Ugly stereotypes of Jews on television threaten pluralism" (opinion column), The Dallas Morning News, December 30, 2000, page 5G.
^ "Sponsor". October 8, 1951: 78–79. Retrieved September 2, 2015. {{cite journal}}: Cite journal requires |journal= (help)
^ Paul Lomartire. "Have I got news for you about Molly," The Palm Beach Post, June 18, 1994, page 1D.
^ Smith, Glenn D. Jr. (2007). Something on My Own: Gertrude Berg and American Broadcasting, 1929–1956. Syracuse University Press. ISBN 978-0-8156-0887-5.
^ Wisehart, Bob (May 24, 1985). "How golden were the '50s?". The Sacramento Bee.
^ Latchem, John (February 26, 2010). "Shout! Factory Maxing Out". Home Media Magazine. Archived from the original on March 1, 2010. Retrieved February 27, 2010.
^ UCLA