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Ma Perkins
	Virginia Payne as Ma Perkins, 1934.
Other names	Oxydol's Own Ma Perkins
Genre	Daytime daily serial
Running time	15 minutes
Country of origin	United States
Language(s)	English
Home station	WLW-AM
Syndicates	NBC; CBS
Starring	Virginia Payne; Charles Egelston
Created by	Frank and Anne Hummert
Written by	Robert Hardy Andrews; Orin Tovrov; Richard Durham
Produced by	Frank and Anne Hummert
Original release	August 14, 1933 –; November 25, 1960
No. of episodes	7,065
Sponsored by	Oxydol

Ma Perkins (sometimes called Oxydol's Own Ma Perkins) is an American radio soap opera that was heard on NBC from 1933 to 1949 and on CBS from 1942 to 1960.^[1] It was also broadcast in Canada, and Radio Luxembourg carried it in Europe.^[2]

The program began on WLW in Cincinnati, Ohio, where it was broadcast from August 14, 1933 to December 1, 1933.^[1] Its network debut occurred on NBC on December 4, 1933.^[3] Between 1942 and 1949, the show was heard simultaneously on both networks. During part of its run on NBC, that network's coverage was augmented by use of transcriptions. Beginning April 1, 1935, nine stations broadcast the transcriptions.^[4] Oxydol dropped its sponsorship in 1956. The program continued with various sponsors until 1960.

The series was produced by Frank and Anne Hummert with scripts by Robert Hardy Andrews,^[1] Orin Tovrov,^[5] and others. (An early scriptwriter was Chicago-based Richard Durham, who was likely the only Negro writing for the radio industry.^[6]) Ma Perkins began August 14, 1933, on WLW in Cincinnati. On December 4 of that year, it graduated to the NBC Red network. On NBC and CBS the series ran for a total of 7,065 episodes.

"America’s mother of the air" was portrayed by actress Virginia Payne, who began the role at the age of 19 and never missed a performance during the program's 27-year run. Kindly, trusting widow Ma Perkins had a big heart and a great love of humanity. She always offered her homespun philosophy to troubled souls in need of advice.

Ma Perkins is widely credited with giving birth to storytelling and content-based advertising.^[7]

Characters and story

Ma owned and operated a lumber yard in the town of Rushville Center^[2] (population 4000),^{[citation needed]} where the plotlines pivoted around her interactions with the local townsfolk and the ongoing dilemmas of her three children, Evey, Fay and John.^[8] John Perkins died during World War II.^[1] Ma's daughter Fay was played by Marjorie Hannan,^[9]^[10] Isabelle Krehbiel and Rita Ascot.^{[citation needed]} Gilbert Faust had the role of John. Evey Perkins was played by Lillian White,^[8] Dora Johnson, Laurette Fillbrandt and Kay Campbell, who later became known for playing Grandma Kate Martin on the television soap opera All My Children.^[11] Shuffle Shober, Ma's best friend, was played by Charles Egelston^[12] (and later Edwin Wolfe). Murray Forbes was heard as Willie Fitz, and Cecil Roy portrayed Junior Fitz.

In "Sounds from the Past," Chris Plunkett offered an overview of the series:

Typical of Hummert productions, Ma Perkins had her share of tears, crises, and drama, but with a plotline much slower paced than the average soap opera. In a typical year, no more than three or four major complications were covered --interspersed by long "quiet spells," filled with (brutally) protracted discussions on the meaning of life amid the ever-changing tapestry of family, friends and the small town around them... Early in the drama’s run Ma was portrayed as quite combative and spiteful, but her character soon developed (and softened) into the kindhearted sage and conscience of the entire community. There were various dramas that unfolded over the years, some more far-fetched than others. Two of the more memorable plot stretches involve Ma exposing a black market baby-napping ring, and Ma harboring Soviet political dissidents inside her home.^[13]

When the show ended on Friday, November 25, 1960, the day after Thanksgiving Day, it was one of only eight entertainment shows still on the CBS radio network. The last episode was the only one in which Virginia Payne's name was mentioned, by Payne herself in a farewell speech. In all other episodes, the announcer at the close of the show would run down the names of all the actors in the cast (but one), and then say, "... and Ma Perkins."

Cast

Virginia Payne – Ma Perkins
Charles Egelston – Shuffle Shober, Ma's best friend (1933–1958)
Edwin Wolfe – Shuffle Shober (1958–1960)
Dora Johnson – Evey Perkins (1933–1944)
Laurette Fillbrandt – Evey Perkins (1944–1945)
Kay Campbell – Evey Perkins (1945–1960)
Isabelle Krehbiel – Fay Perkins (1933)
Rita Ascot – Fay Perkins
Margaret Draper – Fay Perkins
Gilbert Faust – John Perkins

References

^ ^a ^b ^c ^d Dunning, John (1998). On the Air: The Encyclopedia of Old-Time Radio (Revised ed.). New York, NY: Oxford University Press. pp. 420–422. ISBN 978-0-19-507678-3. Retrieved 2024-11-21.
^ ^a ^b "Television: Life with Ma". Time. August 26, 1957. Archived from the original on December 18, 2022. Retrieved December 18, 2022.
^ "Around the Radio Clock". Chattanooga Daily Times. December 4, 1933. p. 12. Archived from the original on December 17, 2022. Retrieved December 17, 2022 – via Newspapers.com.
^ "Oxydol's Transcriptions" (PDF). Broadcasting. April 15, 1935. Archived (PDF) from the original on 2023-11-12. Retrieved 24 October 2014.
^ "Orin Tovrov, radio-TV scriptwriter for 'Ma Perkins' and 'The Doctors"". The Boston Globe. August 26, 1980. p. 21. Archived from the original on December 17, 2022. Retrieved December 17, 2022 – via Newspapers.com.
^ Williams, Sonja (May 19, 2015). "Word Warrior Richard Durham: Crusading Radio Scriptwriter". Flow. Department of Radio-Television-Film, University of Texas at Austin. Archived from the original on March 28, 2023. Retrieved November 12, 2023.
^ "Procter & Gamble Co. | Ad Age". Archived from the original on 2017-08-23. Retrieved 2017-05-29.
^ ^a ^b "America's Mother of the Air Comes to Isles". The Honolulu Advertiser. November 15, 1936. p. 28. Archived from the original on December 17, 2022. Retrieved December 17, 2022 – via Newspapers.com.
^ "Original principals still with 'Ma' Perkins". Transcript-Telegram. Massachusetts, Holyoke. November 27, 1935. p. 9. Archived from the original on December 17, 2022. Retrieved December 17, 2022 – via Newspapers.com.
^ "Thibault to sing 3 songs". Fort Worth Star-Telegram. December 4, 1935. p. 18. Archived from the original on December 17, 2022. Retrieved December 17, 2022 – via Newspapers.com.
^ "Kay Campbell Is Dead at 80; Actress on 'All My Children'". The New York Times. May 30, 1985. p. 8 (Section B). Retrieved 2024-11-21.
^ "Charles Egelston, Veteran Actor, 72". The Evening Star. District of Columbia, Washington. Associated Press. November 1, 1958. p. 10. Archived from the original on December 17, 2022. Retrieved December 17, 2022 – via Newspapers.com.
^ "Norm's Daily Ramblins". May 23, 2006. Archived from the original on May 23, 2006. Retrieved May 29, 2017.{{cite web}}: CS1 maint: bot: original URL status unknown (link)