Clothing, footwear, bedding, furniture, jewelry, beauty products, and housewares.
The Broadway was a mid-level department store chain headquartered in Los Angeles, California. Founded in 1896 by English-born Arthur Letts Sr., and named after what was once the city's main shopping street,[1] the Broadway became a dominant retailer in Southern California and the Southwest. Its fortunes eventually declined, and Federated Department Stores (now Macy's, Inc.) bought the chain in 1995. In 1996, Broadway stores were either closed or converted into Macy's and Bloomingdales, some of which were sold and converted to Sears, including the Stonewood Center and Whittwood Town Center locations.
History
Origins
In 1895, J. A. Williams formed J. A. Williams & Co., built and opened his J. A. Williams & Co. Dry Goods Store on August 29, 1895 in the new Hallett & Pirtle Building designed by Frederick Rice Dorn, who would later design the Marsh-Strong building and The Broadway Hollywood. Williams had a 30-foot storefront along Broadway, occupying only part of the building's ground floor. Other tenants included Pearson Draperies, the La Veta restaurant, medical offices, apartments,[2][3] and later on the Hotel Savoy.
In February, 1896, Williams went bankrupt and his store was liquidated. Arthur Letts bought the (by then "The Broadway Department Store") name, assets, fixtures, and lease for $8,377. On February 24th of that year, The Broadway started operating under Letts.[1][4][5] The previous owners had a good location in a recently constructed building at the southwest corner of Broadway and Fourth Streets,[6] but had all of its assets seized by their creditors for failure to pay its bills after just four short months of operations.[7][8][9] In contrast, Letts was able to pay off all of his creditors in a short period of time after acquiring the assets for the failed store by the quick sale of the same assets and by watching his expenses.[10][11]
In a short period of time, the business was doing so well, that it had to expand into adjacent store fronts.
The New and Greater Broadway (1914–15)
Between 1900 and 1910, the population of Los Angeles more than tripled. Bullock's, in 1907, and Hamburger's (later May Co.), in 1908, had both opened stores occupying entire city blocks. It was clear to Letts that The Broadway needed a new, much larger building.[4]
In 1912 The Broadway announced plans for a new nine-story building with nearly 11 acres of floor space to be built at the same location (320 W. Fourth St., southwest corner of Broadway, now the Junipero Serra state office building).[12][13]The building was completed in 1915.[14]
The new "New and Greater Broadway store", as it was advertised,[15] had 242 feet (74 m) of storefront along Broadway and 166 feet (51 m) along Fourth Street. It was 9 stories high and covered 11 acres (4.5 ha), stretching from Broadway all the way west to Hill Street, which also had an entrance.[citation needed]
On November 10, 1924, The Broadway added another building, 80 feet (24 m) wide and 123 feet (37 m) deep, immediately west of the main building along Fourth Street, thus adding 119,790 square feet (11,129 m2) of floor space over ten above-ground and three below-ground floors. It added six passenger and three freight elevators.[16][17]
In summary, the Downtown flagship store evolved in size as follows:[17]
Date
Total floor space
Remarks
Sq ft
Sq m
1898
12,000
1,100
30-foot storefront along Broadway, occupying only part of the ground floor of the 1895 Hallett & Pirtle Building, taking over the bankrupt J. A. Williams & Co. dry goods store.[2][3]
1900
19,520
1,813
1902
28,520
2,650
By 1901, had grown to a 200-foot storefront along Broadway[18]
1904
48,040
4,463
1905
c. 89,700
c. 8,332
Acquired use of 2nd and 3rd floors above the original 1896 store, which had been the Hotel Savoy. This added 41,650 sq ft (3,869 m2).[19]
In 1940, The Broadway built a landmark three-story store in Pasadena, at the corner of Colorado and Los Robles on the site of the old famous Maryland Hotel. The striking Streamline Moderne building had a 117-foot tower with a marquee facing both streets, and parking for 400 cars.[21] It would be abandoned in 1980 for a newly built store across the street in the new Plaza Pasadena mall.
In 1950, the company merged with Sacramento-based Hale Brothers to form Broadway-Hale Stores. In the same year it purchased the year-old Westchester branch of Milliron's and converted it to a Broadway. The store, designed by legendary retail architect Victor Gruen, was a considered a model of ultra-modern retail architecture at the time, with rooftop parking and striking, angular design designed to attract passing motorists.[22][23]
The Broadway bought out competitors in Los Angeles (B.H. Dyas, Milliron's, and Coulter's), and expanded into new markets through acquisitions of small local chains: Marston's in San Diego and Korricks in Phoenix. In later years the Broadway opened stores in Nevada (Las Vegas), New Mexico, and Colorado. In 1979, it was split into two divisions: The Broadway Southern California, based in Los Angeles; and Broadway Southwest, headquartered in Phoenix, for the stores outside California.
Broadway Mart Center, 320 West Fourth Street (southwest corner of Broadway and Fourth Street through to Hill Street) ("New and Greater Broadway" 1913-5 bldgs.)
was planned to become a Bloomingdale's. Still continued to operate under Broadway name after Macy's renaming in other locations until closure in August 1996. It has since been redeveloped into several other stores
rebranded as Weinstock's 1/30/78 before being sold to Dillard's in 1993. After Dillard's relocated to the former Sears space in 2015, the building was demolished in 2016 and replaced by a Macy's.
originally planned to become a Sears store. Number recycled from Utah location/was Macy's until 2013. The site was demolished in 2015 and has been rebuilt as a Hyatt Place hotel.
was Macy's until 2006 (moved to Robinsons-May store), now Costco
The last Broadway Southwest store was originally planned to be built at Superstition Springs Center mall in Mesa, Arizona. But due to the attempted hostile takeover by The Limited, construction was halted. And as a result, it started doing business as Robinsons-May instead in 1994 (now Macy's since 2006).
Gallery
The first location, opened in 1896, 4th and Broadway
The Broadway Wilshire on Miracle Mile in 1973. The branch was originally a Coulter's department store.
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