The single reached number one on the UK Singles Chart for two weeks in December 1997. It remained in the top 100 for a total of 41 weeks and sold well enough to be certified double platinum.[7] It was also a hit in Ireland, peaking at number two. In 1998, a Dutch version titled "Teletubbies zeggen 'A-Oh!'" was released in the Netherlands, where it reached number 12. The Teletubbies have not had another such hit, making them a one-hit wonder.
Christmas race
There was considerable anticipation that it would be the Christmas number one in 1997 and it was the betting favorite at William Hill at odds of 6–4.[8] This race was said to have been decided by the under-10 age group as the rival Spice Girls were popular with seven-year-old girls while the Teletubbies were more popular with younger children.[9] Siobhan Ennis, the singles manager at Tower Records' flagship store in Piccadilly Circus said, "The race for the Christmas No 1 is really exciting. At this time of year, people aren't being so serious about their purchasing. We've taken a hell of a lot of the Teletubbies record. The singles market is driven by children, and not just at Christmas."[10]
The Teletubbies were beaten by the Spice Girls' "Too Much" and so were just the Christmas number two.[11] But a year later, the BBC was embarrassed when its answer to a pop quiz had the Teletubbies as the Christmas number one.[12]
Marketing
BMG marketed the single in the UK while EMI managed it for the rest of Europe.[13]A&R executive Simon Cowell made this deal with the BBC saying, "I heard another record label were about to sign the Teletubbies, so I got the BBC in my office and told them I would give them £500,000 in advance. We knew a record like that would make over £2 million."[14] It then sold 317,000 copies in its first week to debut at number one; 1,103,000 copies by the end of the year and total UK sales were 1.3 million.[15][16]
A rival single, "Tubby Anthem", was made by Yorkshire musician Vince Brown for the charity ChildLine. The BBC threatened legal action and so it was withdrawn.[17]
Reception
"Teletubbies say 'Eh-oh!'" was number one on the UK Singles Chart for two weeks in December 1997.[18] It remained in the Top 75 for 29 weeks after its first release and 3 weeks more after two re-releases.[2] The single was shortlisted for the Novello songwriting award[19] but others consider it to be an annoying tune—sickly and irritating.[20] It has repeatedly placed high in polls of awful songs, such as that run by VH1 in which it placed third to "The Millennium Prayer" and "Mr Blobby".[21] As of February 2020, the song is the 127th biggest-selling-single in UK chart history.[22]
^Grant Rollings (5 December 2001), "So what has Simon Cowell ever given us?", The Sun, p. 28
^ abDavid Rowan (10 December 1997), "Analysis: Music charts: A plea by these fine musicians . . . we want you to buy our Christmas single. A chart-topper now can make careers and fortunes: so how can they ensure a hit?", The Guardian, p. 17
^ abAlexandra Johnson (18 March 2007), "Teletubbies by Numbers - Ten years in Laa-Laa land", The Sunday Telegraph, p. 15
^"The Teletubbies are aiming for the Christmas pop charts", The Times, no. 66027, p. 1, 22 October 1997