The launch of Tamazight TV followed complaints by Amazigh rights organizations regarding the exclusion of Amazigh programming on Moroccan television. A joint statement was issued in 2008; that year, the Moroccan government committed a budget of 500 million dirhams, or about 65 mililon USD, for the network.[3]
The launch was met with mostly positive reception by Amazigh citizens, with a representative of the Amazigh Citizenship Network calling it "a kind of reconciliation with the Amazigh."[3]