Sohrab Cycles

Sohrab
Native name
Urdu: سُہراب
Sohrāb
Company typePrivate
IndustryBicycle manufacturing
Founded1952; 73 years ago (1952)
Headquarters
Lahore
,
Pakistan
Area served
  • Pakistan
  • Bangladesh
  • Afghanistan
OwnerPakistan Cycle Industrial Co-Operative Society Limited
Websitesohrab-cycles.com/products_bicycles.php

Sohrab (Urdu: سُہراب) was a Pakistani bicycle manufacturer based in Lahore.[1][2][3]

History

Sohrab began in 1952 with a core of traders in Lahore, following a foreign exchange crisis which severely restricted imports in Pakistan. The traders saw an opportunity to domestically produce and sell bicycles, and consequently founded Sohrab on 8 September 1953 under Section 9 of the Co-operative Societies Act II of 1912. It initially had 22 members and produced 5 bicycles a day.[2]

Structure

Sohrab was setup keeping its workers in mind. All controlling powers of the company laid with the general body, who were elected into power every 3 years. Since its inception, elections were held on a regular basis. Sohrab provided subsidized workers canteen and company hospital. It also paid for five of its workers to attend the Hajj pilgrimage in Mecca each year.[2]

Products

Sohrab initially manufactured a single-speed roadster bicycle. This had a lugged steel frame and rod-brakes. More modern MTB and BMX style bicycles were added to the range in the 1990s.[4] Sohrab also diversified into producing cargo-tricycles, gymnasium equipment, push-chairs and wheelchairs.[2] In 1994, Sohrab entered the motorcycle market with the JS70. A larger version of this was later used as the basis for an auto-rickshaw.[4]

Sohrab's primary market was in mainly remote and rural population areas of Pakistan.[1][5] It also exported cycles to Afghanistan and Bangladesh and wheelchairs to Madagascar through a French rotary club.[6]

References

  1. ^ a b Bicycle pedals down memory lane in Pakistan The Nation (newspaper), Published 20 April 2011, Retrieved 18 December 2018
  2. ^ a b c d "PAKISTAN CYCLE INDUSTRIAL CO-OPERATIVE SOCIETY LTD". Sohrab Cycles. Retrieved 18 December 2018.
  3. ^ Sohrab Cycle in Lahore GoogleBooks website, Retrieved 18 December 2018
  4. ^ a b "News & Events". Sohrab Cycles. Retrieved 18 December 2018.
  5. ^ Nausheen Ishtiaq Jivani (24 January 2011). "Critical mass: Streets of Karachi". Dawn. Retrieved 18 December 2018.
  6. ^ "Exports". Sohrab Cycles. Retrieved 18 December 2018.

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