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A slogan is used in Scottish heraldry as a heraldic motto or a secondary motto. It usually appears above the crest on a coat of arms, though sometimes it appears as a secondary motto beneath the shield.^[1] The word slogan dates from 1513. It is a variant of the earlier slogorn, which was an Anglicisation of the Scottish Gaelic sluagh-ghairm (sluagh "army", "host" + gairm "cry").^[2] In other regions it is called a war-cry.^[3]

Mottoes and heraldry

There are several possible origins for mottoes used in heraldry, and slogans may have originated from battle cries or war cries. There are several notable heraldic mottoes which are thought to originate from a war cries. For example, the Royal coat of arms of the United Kingdom contains the motto DIEU ET MON DROIT ("God and my right") which has been thought to originated as a war cry, as has the motto MONTJOYE SAINT-DENIS which appeared on the former French coat of arms.^[a] Several mottoes found in Irish heraldry, which end in a boo, are also thought to have originated as war cries. Examples of such Irish mottoes are CROM A BOO of the Fitzgerald earls of Leinster; and SHANET A BOO of the Fitzgerald earls of Desmond.^[1]^[4]

Not all slogans are based on war cries. Many slogans pertaining to Scottish clan chiefs have been registered relatively recently at the Court of the Lord Lyon. Sometimes slogans are merely a name, such as A HOME A HOME A HOME of the Homes, others refer to a rallying point for the clan, like CRUACHAN of the Campbells, some slogans refer to a prominent clansman like the Maclean Fear eile airson Eachuinn ("Another for Hector"). In at least one case, a patron saint is used as a slogan, as in St Bennet and Set On of the Setons.^[1]^[5] The arms of Grant use two slogans (or mottoes): CRAIG ELACHAIDH, which appears above the crest; and STANDFAST, which appears beneath on a scroll beneath the shield.^[1] Sometimes a clan chief's slogan appears on his crest badge and in consequence on the crest badges worn by his clan members. In some cases the chief's slogan also appears on his standard, guidon and pinsel.^[6]

Slogans

Slogans officially recorded at the Court of the Lord Lyon as incident to the chief's Arms. Also rendered in all-caps.

Clan or title	Slogan ^[7]	Notes
Anstruther	CASTLE DREEL ^[8]
Arthur	EISD O EISD ^[9]	(from Scottish Gaelic: "Listen o listen") Appears in the second compartment of the current chief's Arms.^[9]
Barclay	TOWIE BARCLAY ^[8]
Borthwick	A BORTHWICK ^[8]
Bruce	FUIMUS ^[8]	Latin: "We have been".
Buchanan	Clar Innis	An island in Loch Lomond.^[10]
Buchan	AUCHMACOY ^[8]	Refers to the clan seat in Auchmacoy.
Cameron	Chlanna nan con thigibh a' so 's gheibh sibh feòil	(from Scottish Gaelic: "Sons of the hounds come here and get flesh") ^[10]
Campbell	CRUACHAN	Previously thought to refer to Ben Cruachan near Loch Awe. The slogan actually refers to a farm on the west coast of Loch Awe, opposite Innischonnell Castle.^[11]
Colquhoun	CNOC EALACHAIN	Refers to a mountain near Rossdhu, former seat of the chiefs of the clan.^[12]
Cranstoun	COREHOUSE ^[8]	Refers to the clan seat in Corehouse.
Donnachaidh	GARG 'N UAIR DHUISGEAR	(from Scottish Gaelic: "Fierce when roused") ^[10]
Drummond	GANG WARILY ^[8]
Farquharson	CÀRN NA CUIMHNE	(from Scottish Gaelic: "Cairn of remembrance") ^[10]
Forbes	Lònach	A mountain in Strathdon. ^[10]
Forsyth	INSTAURATOR RUINAE ^[8]	Latin: "A repairer of ruin"
Fraser	A' Mhor-fhaiche	(from Scottish Gaelic: "Restorer of Ruins") ^[10]
Fraser	Caistel Dhùm	Castle Downie.^[10]
Gordon	AN GORDONACH	(from Scottish Gaelic: "A Gordon") ^[10]
Grant	CRAIG ELACHAIDH	(from Scottish Gaelic: "The rock of alarm")
Gregor	ARD-COILLE	(from Scottish Gaelic: "Height of the wood", or "High wood") ^[10]
Grierson	LAG ^[8]
Hannay	SORBIE ^[8]
Hay	THE HAY ^[8]
Henderson	FORDELL ^[8]
Highlanders in general	Albanich! ^[13]
Johnstone	LOCHWOOD ^[8]
Keith	A KEITH ^[8]
Kerr	Sero Sed Serio	Latin: Late but in earnest
Kincaid	A KINCAID ^[8]
King of Scotland	St. Andrew! ^[13]
Lamont	ARDLAMONT ^[8]
Lennox	THE LENNOX ^[8]
Leslie	BALLINBREICH ^[8]
Lumsden	A LUMSDEN ^[8]
Macdonald	FRAOCH EILEAN	(from Scottish Gaelic: "The Heathery Isle") ^[10] The slogan appears on a compartment in the current chief's Arms.^[14] The slogan refers to an island in the Sound of Islay.^[11]
Macdonald of Clanranald	DH' AINDEOIN CO THEIREADH E	(from Scottish Gaelic: "Gainsay who dare") ^[10] The slogan appears on a compartment in the current chief's Arms.^[15]
Macdonell of Glengarry	CRAGAN AN FHITHICH ^[16]	(from Scottish Gaelic: "The raven's rock") ^[10] The slogan appears in an Escroll over the Arms of the current chief.^[16]
MacDonald of Keppoch	DIA 'S NAOMH AINDREA	(from Scottish Gaelic: "God and St. Andrew") ^[10] The slogan appears as a second motto in a lower Escroll on the current chief's Arms.^[17]
MacDougall	Buaidh no Bàs	(from Scottish Gaelic: "Victory or Death") ^[10]
Macfarlane	Loch Slòigh	(from Scottish Gaelic: "The loch of the host") ^[10]
Macgillivray	Dunmaghlas	The name of the chief's castle. ^[10]
Mackay	BRATACH BAN MHIC AOIDH ^[18]	(from Scottish Gaelic: "The white banner of The Mackay") ^[10]
Mackenzie	Tulach Ard	(from Scottish Gaelic: "The High Hillock") ^[10]
Mackinnon	Cuimhnich bàs Ailpein	(from Scottish Gaelic: "Remember the death of Alpin") ^[10]
Mackintosh	LOCH MÒIGH	Loch Moy, a loch near the seat of the clan chiefs.^[10]
MacLaren	Creag an Tuirc	(from Scottish Gaelic: "The boar's rock") ^[10]
Maclean	Bàs no Beatha	(from Scottish Gaelic: "Death or life") ^[10]
Maclean	Fear eile airson Eachuinn	(from Scottish Gaelic: "Another for Hector") ^[10]
MacLennan	Druim nan deur	(from Scottish Gaelic: "The ridge of tears") ^[10]
MacMillan	CHNAP ^[18]	(from Scottish Gaelic: "Knap")
Macnab	BOVAIN	The old Macnab duthus.^[10]
Macnaghten	Frechelan	A castle on Loch Awe.^[10]
MacNeil	Buaidh no Bàs	(from Scottish Gaelic: "Victory or Death") ^[10]
Macpherson	CREAG AN DHUIBH	(from Scottish Gaelic: "The black rock") Located near Cluny.^[10]
Macquarrie	An t-Arm breac dearg	(from Scottish Gaelic: "The Red Speckled (or spotted) Army") ^[10]
Macrae	Sgurr Uaran	A mountain in Kintail near Loch Duich. It is one of the "Five Sisters of Kintail". ^[19]
Matheson	Acha 'n dà thernaidh	(from Scottish Gaelic: "The Field of the Two Declivities") ^[10]
Menzies	Geal is Dearg a suas	(from Scottish Gaelic: "Up with the Red and White") ^[10]
Morrison	DUN EISTEIN ^[20]	Dùn Èistean, sometimes Anglicised as "Hugh's Castle".^[10] The slogan appears on the chief's Arms (on a compartment below the shield).^[20]
Munro	CASTEAL FÓLAIS NA THEINE	(from Scottish Gaelic: "Foulis Castle on fire") ^[10]
Murray	Furth fortune and fill the fetters	(from Scottish Gaelic: "go forth against your enemies, have good fortune, and return with captives")
Stewart of Appin	Creag-an-Sgairbh	(from Scottish Gaelic: "The Cormorant's Rock") A rock in Appin.^[10]
Sutherland	Ceann na Drochaide Bige	A bridge at Dunrobin. ^[10]

Notes

^ This motto is a reference to the oriflamme, the royal standard banner of the kings of France, which was kept in the Basilique Saint-Denis.

Citations

^ ^a ^b ^c ^d Woodcock & Robinson (1988), p. 112
^ Merriam-Webster (2003), p. 1174
^ war-cries on heraldica.org
^ Fox-Davies & Johnston (2007), p. 449–450
^ Innes of Learney (1975), pp. 60–61
^ "Further Guidance on Flags". The Court of the Lord Lyon (lyon-court.com). Retrieved 30 July 2008.
^ Unless otherwise noted the reference for all slogans in this column is from Adam & Innes of Learney (1970), pp. 545–546.
^ ^a ^b ^c ^d ^e ^f ^g ^h ⁱ ^j ^k ^l ^m ⁿ ^o ^p ^q ^r ^s "Scottish Clan Pinsels". Flags of the World (fotw.info). Retrieved 31 July 2008. This webpage claims to cite Scottish Clan & Family Encyclopedia.
^ ^a ^b "history". Clan Arthur USA Association (clanarthur.org). Retrieved 9 September 2007.
^ ^a ^b ^c ^d ^e ^f ^g ^h ⁱ ^j ^k ^l ^m ⁿ ^o ^p ^q ^r ^s ^t ^u ^v ^w ^x ^y ^z ^aa ^ab ^ac ^ad ^ae ^af ^ag ^ah ^ai Adam & Innes of Learney (1970), pp. 545–546
^ ^a ^b Campbell of Airds (2002), pp. 289–290
^ MacKinnon (1995), p. 137
^ ^a ^b Robert Chambers (1847), "Slogans", Select writings of Robert Chambers, vol. 7, pp. 132–138
^ "Lord Macdonald of Macdonald". The High Council of Clan Donald (highcouncilofclandonald.org). Retrieved 19 June 2008. This website cites: "Lyon Register (Volume 36, Folio 44)" for the Arms of Godfrey James Macdonald of Macdonald.
^ "The Captain & Chief of Clanranald". The High Council of Clan Donald (highcouncilofclandonald.org). Retrieved 19 June 2008. This website cites "Lyon Register (Volume 42, Folio 21)" for the Arms of Ranald Alexander Macdonald of Clanranald.
^ ^a ^b "The Chief of Glengarry". The High Council of Clan Donald (highcouncilofclandonald.org). Retrieved 19 June 2008. This website cites "Lyon Register (Volume 1, Folio 576)" for the Arms of Aeneas Ranald Euan MacDonell
^ "A Chlann Raghnall Lochbhair". A Chlann Raghnall Lochbhair (macdonaldofkeppoch.org). Archived from the original on 23 February 2008. Retrieved 19 June 2008. The Arms are of Ranald Alasdair MacDonald of Keppoch.
^ ^a ^b "Scottish Clan Insignia: Description of Clan Standards". Flags of the World (fotw.info). Retrieved 2 August 2008. This webpage claims to cite Scottish Clan & Family Encyclopedia.
^ "SGURR UARAN". Clan Macrae Scotland (clan-macrae.org.uk). Retrieved 21 June 2008.
^ ^a ^b "The Chief Of Clan Morrison". Clan Morrison Society of North America (cmsna.x10hosting.com). Retrieved 11 December 2011. This website gives the Arms of the current chief's grandfather John Morrison of Ruchdi.