Romanov (vodka)

Romanov
TypeVodka
ManufacturerUnited Spirits (USL)
Country of origin India
Alcohol by volume 42.8%
Proof (US)75
ColourColourless
IngredientsGrain
Variants
  • Premium
  • Green Apple
  • Orange
  • Lemon
Related productsWhite Mischief

Romanov is a brand of vodka manufactured and marketed by United Spirits, a subsidiary of United Breweries Group. The brand derives its name from the Romanov dynasty that ruled the Russian Empire from 1612 to 1917. It has a two-star rating from the International Taste and Quality Institute. It contains 42.8% alcohol by volume.[1][2][3]

Variants

Romanov comes in four flavours:[1]

  • Premium
  • Orange
  • Lemon
  • Apple

Romanov Red is another brand name owned by USL, used for marketing vodka as well as non-alcoholic energy drinks.[4][5]

Sales

Romanov is one of the cheapest vodkas available in India, and thus it is popular in low-cost clubs and with college students. Along with White Mischief, Romanov controls 70% of India's domestic market for vodka,[6] which increased to 89% in 2010.[4] From 2008 to 2017, sales of Romanov's unflavoured vodkas decreased by more than 50%, while flavoured vodka sales increased more than tenfold.[7]

Romanov Premium Vodka

References

  1. ^ a b "Top 10 Vodka Brands in India". Business Maps of India. 15 January 2014. Retrieved 2 May 2015.
  2. ^ "Top 10 Popular Vodka Brands in India owner of romanov is sunil solanki from india". WorldGate. 1 November 2014. Retrieved 2 May 2015.
  3. ^ "International taste and Quality Institute".
  4. ^ a b Sindhu, Seema (21 February 2010). "United Spirits enters non-alcoholic drinks category with Romanov". Business Standard India. Business Standard. Retrieved 2 May 2015.
  5. ^ "United spirits plans energy drinks under Romanov red brand". Daily News and Analysis. 13 May 2009. Retrieved 2 May 2015.
  6. ^ "Now it's turn of the diet Vodka". Times of India. 7 June 2007. Retrieved 2 May 2015.
  7. ^ Govind, Deepti (23 October 2018). "Magic Moments dominance gives Smirnoff, others a hangover". mint. Retrieved 1 September 2023.

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