After leaving Disney in 1986, Rich established Rich Animation Studios, later renamed RichCrest. He directed The Swan Princess in 1994 and its eleven sequels.
Besides feature films, Rich has produced direct-to-video series such as Animated Stories from the New Testament, Animated Stories from the Bible, Animated Stories from the Book of Mormon, Animated Hero Classics, and K10C: Kids' Ten Commandments.
His more recent credits include acting as producer on the animated film Alpha and Omega and as the director/producer of its sequels.