República, LLC

Republica Havas
IndustryAdvertising, marketing & communications
FoundedNovember 13, 2006
FoundersJorge A. Plasencia
(Chairman & CEO)
Luis Casamayor
(President & CCO)
HeadquartersMiami, Florida, United States
ServicesAdvertising, brand strategy, media planning & buying, public relations, social media, market research, events & experiential, production, management consulting, community engagement

Republica Havas is a creative, media, and communications agency based in Miami, Florida.

History

Republica Havas was founded on November 13, 2006, by Jorge Plasencia[1] and Luis Casamayor as an agency focused on helping brands reach consumers across languages, traditions, and cultures.

Republica Havas was ranked for five consecutive years on Inc. Magazine's Inc. 5000 annual list of America's fastest growing private companies,[2] servicing clients in the U.S. and around the world. In January 2010, Republica relocated to its own facility, The Republica Building,[3] on Miami's Coral Way.

In September 2018, Republica announced an investment from Havas Group, a division of Vivendi, the global conglomerate that includes Universal Music Group, Canal+, Gameloft, Editis, and Dailymotion, among others. As part of the new partnership with Havas, Republica was renamed Republica Havas[4] and according to Advertising Age,[5] as part of the deal, the agency became Havas North America's lead multicultural agency.

Notable clients

Over the years, the agency has created campaigns for clients including Toyota, Walmart, Google, Baptist Health, NBCUniversal, Nielsen Holdings, Royal Caribbean, Sedano's Supermarkets, Adrienne Arsht, Fairchild Tropical Botanic Garden, Air Wick, National Pork Board, and Biogen.[citation needed]

Republica Havas has also created public service campaigns, including Broken Crayons,[6] and Stop the Cycle[7] for child abuse prevention; nonprofit Amigos For Kids; the Es el Momento[8] for the Gates Foundation and Univision; Stand Stronger[9] for Civic Nation and The White House; El Poder en Ti[10] for NBCUniversal Telemundo; and the Earth Unplugged album[11] for Fairchild Tropical Botanic Garden.

References

  1. ^ "Jorge Plasencia Launches República, a Full-Service Branding, Advertising and Communications Company". Hispanic PR Wire. 2006-11-15. Retrieved 2020-07-14.
  2. ^ LLC, Republica (August 13, 2015). "Republica Earns Exclusive Status in the Inc. 5000 Honor Roll - Company Ranked for Five Consecutive Years on Inc. Magazine's Annual List of America's Fastest-Growing Private Companies". GlobeNewswire News Room (Press release).
  3. ^ "República Moves to State-of-the-Art Headquarters in Miami". January 29, 2010.
  4. ^ "Havas Group Invests in US-Based Leading Multicultural Marketing Agency, Republica". www.businesswire.com. September 13, 2018.
  5. ^ "Havas takes stake in multicultural agency República". adage.com. September 12, 2018.
  6. ^ "Republica Captures International Audiences At Miami Art Week With Haunting Broken Crayons Art Exhibit Touching On The Signs Of Child Abuse That Often Go Unnoticed". PRWeb.
  7. ^ "Amigos for Kids Print Advert By Havas: Stop the Cycle | Ads of the World™". www.adsoftheworld.com.
  8. ^ "Univision Teams Up To Help Latinos College Bound". BlackRadioNetwork.
  9. ^ "White House Announces 'Stand Stronger' Citizenship Awareness Campaign". NBC News. 17 September 2015.
  10. ^ "Telemundo lanza su iniciativa publicitaria El poder en ti dirigida exclusivamente para la comunidad hispana". PRODU.COM. 2 June 2016.
  11. ^ "A Florida Botanic Garden Released 'Earth Unplugged,' an Album of Immersive Nature Sounds". Muse by Clio.

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