Quick Lane

Quick Lane Tire & Auto Center
Company typeDivision
IndustryAutomotive services
Founded1997; 27 years ago (1997)
Dearborn Michigan, U.S.
Headquarters
Dearborn, Michigan
,
U.S.
Number of locations
825[1]
Area served
Nationwide
Products
Services
  • Oil change
  • Light automotive services and repair
ParentFord Motor Company
Websitequicklane.com

Quick Lane Tire and Auto Center is a global automotive chain that provides oil changes, tire rotation, multi-point inspections and other express services. Currently headquartered in Dearborn, Michigan, Quick Lane is owned by Ford Motor Company, there are 825 locations as of February 2018.[1] Some stores are stand-alone operations or some are attached to the dealership. Quick Lane is designed for dealers to pick up additional work to replace decreased warranty work.[2] Quick Lane offers routine vehicle auto services including oil and filter changes, light repair services such as brake repairs and tire replacement.[3]

History

Quick Lane was launched as a pilot program in 1997 by Ford Motor Company. 80 shops were opened in 2003, boosting locations to 279.[2] In August 2014, Ford and the Detroit Lions announced that Quick Lane would become title sponsor of the Quick Lane Bowl, succeeding the Little Caesars Pizza Bowl as the annual bowl game based in Detroit.[4] That sponsorship latest until June 2024.[5]

In January 2017, Ford had launched it Omnicraft parts for non-Ford and non-Lincoln vehicles. Quick Lane franchisees thus would not have to order those parts from other distribution outlets thus increasing ordering efficiency and potential decreasing costs.[6] In February 2018, Changan Ford Automobile opened two locations in China, which are the first two company owned locations.[7][8]

Sponsorships

Quick Lane began sponsoring the Quick Lane Bowl begin in 2014 for a three year period. In November 2016, Quick Lane extended its sponsorship of the Detroit Lions' bowl for another three years to 2019.[9]

Quick Lane was a sponsor of the Wood Brothers No. 21 Motorcraft/Quick Lane Ford Fusion driven by Ryan Blaney in the 2017 Monster Energy NASCAR Cup Series. In 2018, Paul Menard became the new driver of the No. 21 car, Quick Lane still sponsoring during the season. [10]

References

  1. ^ a b Popely, Rick (February 19, 2018). "Dealership quick service emphasize, but don't advertise, time over price". Automotive News. Retrieved December 4, 2018.
  2. ^ a b "SERVICE & PARTS: Ford will add 100 Quick Lanes". Automotive News. Retrieved 2018-01-10.
  3. ^ Wilson, Amy. "Ford Quick Lane: 1M tire sales - Tire Business". Tire Business. Retrieved 2018-01-10.
  4. ^ Lacy, Eric (December 12, 2014). "Detroit's Quick Lane Bowl: Game in 'a football town' has staying power, Detroit Lions' Tom Lewand says". MLive Detroit. Mlive Media Group. Retrieved December 4, 2018.
  5. ^ Ramsey, Jared (June 7, 2024). "Detroit bowl game in search of new title sponsor after 10 years as Quick Lane Bowl". Detroit Free Press. Retrieved June 17, 2024.
  6. ^ "Omnicraft parts to boost Quick Lane business". Tire Business. Crain News Service. February 27, 2017. Retrieved 2018-01-10.
  7. ^ "First Two Quick Lane Tire and Auto Centers Open in China". The News Wheel. 2018-03-14. Retrieved 2018-04-04.
  8. ^ "Ford launches intense effort to compete in China, plans 50 new vehicles by 2025". USA Today.
  9. ^ "2016 Quick Lane Bowl Matchup Set; Naming Rights Extended Through 2019". The News Wheel. December 9, 2016. Retrieved December 4, 2018.
  10. ^ "Motorcraft/Quick Lane returning to Wood Brothers Racing". ESPN.com. Retrieved 2018-01-10.

42°18′01″N 83°15′56″W / 42.30033°N 83.26564°W / 42.30033; -83.26564