Prima ZOOM's graphics identity was made by Studio Oficina, as it did also with Prima Love and Prima COOL. Its graphics and logo are based on the gesture pinch-to-zoom.[2]
Prima ZOOM broadcasts daily between 08.00 and 02.00. The channel is available in the Czechdigital terrestrial network (like other channels of FTV Prima group) in multiplex 3 (like Prima Love), as well as in the basic packages of a number of satellite, cable, and IPTVpay-TV operators, and had a household penetration of well over 90% when it launched.