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Prima Max
Country	Czech Republic
Broadcast area	Czech Republic
Headquarters	Strašnice, Prague
Programming
Language(s)	Czech
Picture format	16:9/4:3 576i (SDTV); 720p/1080i (HDTV)
Ownership
Owner	FTV Prima
Sister channels	TV Prima; Prima Cool; Prima Krimi; Prima Love; Prima Show; Prima Star; Prima Zoom; CNN Prima News; Prima SK
History
Launched	20 November 2015
Links
Website	Official website
Availability
Terrestrial
DVB-T/T2	MUX 22 (FTA)
Streaming media
Prima+	Watch live; (Czech only)

Prima Max is the fifth TV channel of Prima televize, which started broadcasting on Friday 20 November 2015, at 20:11. The channel obtained a license for a period of 12 years. The first broadcast film was the American film The Wolf of Wall Street.^[1]^[2]^[3]

Program

The station's program is primarily aimed at viewers aged 25–45 and at parents with children, focusing mainly on foreign productions. There are also reruns of some of Prima's own shows from the main channel.^[4]

Rating

The average share of the new channel reached over 2% in the 15+ audience group and over 3% in the 15-54 group in the first days of broadcasting.

The film The Wolf of Wall Street was seen by 135 thousand viewers.^[3] The second evening, 121,000 viewers watched the premiere of Total Recall.

References

^ Vojtěchovská, Martina. "Prima Max zahájí 20. listopadu, ukázal program". MediaGuru.cz (in Czech). Retrieved 27 January 2024.
^ Vojtěchovská, Martina. "Prima odhalila v kampani název kanálu Prima Max". MediaGuru.cz (in Czech). Retrieved 27 January 2024.
^ ^a ^b Vojtěchovská, Martina. "První pořad Prima Max odstartoval se 135 tis. diváky". MediaGuru.cz (in Czech). Retrieved 27 January 2024.
^ Vojtěchovská, Martina. "Prima spustí dva kanály: Max a Comedy Central". MediaGuru.cz (in Czech). Retrieved 27 January 2024.