British sprinter John McFall, after taking the gold in the men's 200 metres T42 (single amputation above the knee) at the 2007 World Cup.
Since 2010, athletes are divided into four teams: Great Britain, Europe, Americas and one team with the rest of the world. Athletes' individual performances also count towards a team score, and the winning team get the BT Paralympic World Cup trophy.[3]
Prior to 2011, the event was broadcast by the BBC with international highlights available.[4] Prior to 2011, the credit card company Visa was the title sponsor for the event.
In 2011, the event's title sponsor was BT (British Telecommumications plc).[5] For 2011, Channel 4 is the host broadcaster.[3]
Collaborations
Ottobock
Ottobock is a company that works in orthopedic technology.[6] They work to make, fix, and regulate prosthetics, orthotics, wheelchairs, and exoskeletons.[7] In 2012, the company became "The Official Technical Service Provider" of the games. They have provided help to Paralympic athletes since 1988 and technical service at this World Cup since 2007. In 2012, the company was chosen as the Official Technical Service provider of the tournament.[6] They provided a team of orthotists, prosthetists, and technicians of these devices and aided in providing equipment repair and maintenance throughout the games.[6]
