The brand name "Pan Pacific Hotels" was born when JapaneseconglomerateTokyu Group established its new marketing identity and sales network for its hotels in 1975, under Tokyu Hotels International. The first Pan Pacific hotel established was Sari Pan Pacific (now Sari Pacific Jakarta, Autograph Collection) in Jakarta, which was opened in 1976.
It established the Emerald Management Company (EMC) to manage its hotels in Hawaii and California in 1983, and in the same year, the Traveller's Palm logo was born. In 1986, Pan Pacific Vancouver and Pan Pacific Singapore were opened. Tokyu Hotels International and EMC merged to become Pan Pacific Hotels and Resorts, and in 1989, the Traveller's Palm logo became the company-wide mark for the hotel group.
In 2007, UOL Group Limited acquired Pan Pacific Hotels and Resorts from Tokyu, and renamed it to Pan Pacific Hotels Group. In 2007, Pan Pacific Hotels and Resorts became a founding member of the Global Hotel Alliance, the world's largest alliance of independent hotel brands comprising more than 30 member brands with over 550 upscale and luxury hotels with 110,000 rooms across 76 countries.
The group also owns the Parkroyal Hotels & Resorts brand, it focuses on providing a comfortable and convenient urban hotel experience, designed for travelers who want to feel the city's pulse while enjoying the comforts of a well-appointed hotel, it has presenced in Alor Gajah (Melaka), Bangkok, George Town (Penang), Ho Chi Minh City, Jakarta, Kuala Lampur Langkawi, Melbourne, Nay Pyi Taw, Parramatta, Singapore, Shinjuku (Tokyo), Sydney, Yangon. Its sub-brand is Parkroyal Collection, which is described to be more eco-friendlier and sustainable than the original brand as the hotels are features biophilic design, integrating natural elements into the hotel environment with initiatives like urban farming, its presence currently in Kuala Lampur and Singapore with 3 hotels, included the Parkroyal Collection Kuala Lampur, the Parkroyal Collection Marina Bay, Singapore and the Parkroyal Collection Pickering.[3]
Serviced suites
The hotel group also operates serviced suites in both Pan Pacific and Parkroyal brands. In 2008, the brand launched its first extended-stay property with Pan Pacific Serviced Suites Orchard, Singapore. In 2010, it opened Pan Pacific Serviced Suites Bangkok and in 2013, Pan Pacific Serviced Suites Beach Road, Singapore, welcomed its first guests.
