Alila Hotels and Resorts, which translates to "surprise" in Sanskrit, was established in May 2001.[2][3][4][5][6] The corporation was founded as part of a takeover of two then GHM-managed hotels in Bali, known as The Serai and The Chedi.[7] Following their separation from GHM, the first Alila hotel opened in Jakarta in 2001. Soon after, hotels in Manggis and Ubud also debuted.[8] The corporate headquarters were relocated from Bali to Singapore in 2004.[5]
Alila established a relationship with Commune Hotels, the company behind Joie de Vivre, Thompson, and tommie, in May 2014.[9][10] Soon after, Commune bought 51% of Alila.[8][6] Following Commune's merger with Destination Hotels in 2016, the Alila and the other Commune-owned brands were incorporated under the then recently established holding company Two Roads Hospitality. Alila subsequently joined Hyatt in November 2018 as a result of the purchase of Two Roads Hospitality by the Hyatt Hotels Corporation.[11]