PREF mag or Préférences Mag was a French bimonthly gaymagazine founded in March 2004.[1] The magazine was part of Prefmag Editions.[2] The headquarters was in Levallois-Perret.[2] It was a competitor of the magazine Têtu. It was known for its high quality images among other attributes.[3] Although it was a leading prominent and well selling publication for the gay communities it faced criticisms for being politically bland and not embracing non-consumeristic aspirations.[1][4][5] They included some more risque content including supportive of LGBT families and open-marriages in line with that of modern French culture.[6] They also were supportive of non-standard views of masculinity and how one's sexuality should conform to traditional models.[4]
^Coad, David (2008). The metrosexual: gender, sexuality, and sport. SUNY Press, ISBN978-0-7914-7409-9
^ abLabourdette, Jean-Paul; Delangre, Bruno; Bedart, David; Collectif; Grenin, Antonin; Izz, Quentin (2011). Le Petit Futé: France gay et lesbien 5th edition (in French); Les Novelles Editions de l'Université, ISBN978-2-7469-2741-4