In 1847 Bavarian immigrant Johann Gramp planted his first grape vines on the banks of the then recently named Jacob's Creek. The vines flourished and led to the production of their first vintage in 1850, making around 12 dozen bottles of hock style white wine from one small octave oak barrel. The winery now produces some of Australia's most successful export wines,[citation needed] with some 80% of sales being made in 50+ export markets and having the leading brand in the UK, New Zealand and Asia.
Jacob's Creek is an Australian wine brand that is exported to over 60 countries.[citation needed] It is produced by Pernod Ricard in the small township of Rowland Flat in the Barossa Valley. In 1847, Johann Gramp, the founder of Orlando Wines, planted some of the first grape vines in the Barossa Valley[citation needed] along the banks of Jacob's Creek. Over a century later, in 1976, a 1973-vintage Shiraz Cabernet Malbec became the first wine to be released under the Jacob's Creek label.
Sponsorships
The brand has sponsored many events, including the Tour Down Under, but ended sponsorship in 2005 to return to traditional means of promotion, namely television and radio. However, naming rights have been retained for the Jacob's Creek Open Championship.
Jacob's Creek has also been a sponsor of the Australian Open tennis tournament since 2006.[citation needed] Since 2012, it has run television campaigns during the tournament featuring leading international tennis players sharing intimate anecdotes about their lives. The first of these campaigns, which ran from 2012 to 2014 was entitled 'Open Up' and featured Andre Agassi.[2] The most recent campaign, entitled 'Made By Moments' commenced in 2015 and features Novak Djokovic.[3]
A brand of wine produced by Jacob's Creek is "Cool Harvest", made by picking the grapes at the coolest period of the night to maximise the retention of tropical aromas and natural acidity. The cool harvest technique is used to produce a sparkling sauvignon blanc, as well as rosé, pinot grigio and a still sauvignon blanc.
