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Old Milwaukee Beer
Type	American-style lager
Manufacturer	Pabst Brewing Company
Introduced	1934; 91 years ago
Alcohol by volume	4.9%
Website	oldmilwaukee.com

Old Milwaukee is a brand of American dry lager owned by the Pabst Brewing Company. The brand currently consists of three different brews: Old Milwaukee Lager, Old Milwaukee Light, and Old Milwaukee Non-Alcoholic. Old Milwaukee is brewed throughout the United States and various packages are currently distributed in all 50 U.S. states, many Canadian provinces, and in select international markets.

History

Old Milwaukee Beer was first brewed in the 1930s as a value-priced beer by the Joseph Schlitz Brewing Company.^[1] In 1982, the Schlitz Brewing Company and the Old Milwaukee brand were acquired by Stroh Brewery Company of Detroit. In 2000, Stroh's and all of its beer brands and recipes were acquired by Pabst Brewing Company, where the brand currently resides.

Canada is one exception: in 1999, Sleeman Breweries of Guelph, Ontario (a division of Sapporo Breweries) acquired Stroh Canada, becoming the Canadian manufacturer and distributor of Old Milwaukee.^[2]^[3] The purchase doubled Sleeman's volumes, although the Old Milwaukee brand competes on lower margins than premium beers.^[2]

Accolades

All three Old Milwaukee brews have won top honors at the Great American Beer Festival and the World Beer Cup.

Old Milwaukee Light was awarded the Gold medal in the category American-Style Light Lager at the 2008 World Beer Cup.^[4]

All three brews have won numerous awards at the Great American Brew Festival including:^[5]

Old Milwaukee Lager

1997 GABF – American-Style Lager – Bronze
1998 GABF – American-Style Lager – Silver
1999 GABF – American-Style Lager – Gold
2003 GABF – American Style Lager – Gold
2004 GABF – American Style Lager – Gold
2010 GABF – American Style Lager – Silver

Old Milwaukee Light:^[5]

1997 GABF – American-Style Light Lager – Gold
1999 GABF – American-Style Light Lager – Gold
2003 GABF – American-Style Light Lager – Bronze
2004 GABF – American Style Light Lager – Silver
2005 GABF – American Style Light Lager – Gold
2006 GABF – American Style Light Lager – Gold
2007 GABF – American Style Light Lager – Gold
2008 GABF – American Style Light Lager – Silver
2011 GABF – American Style Light Lager – Gold

Old Milwaukee NA:^[5]

1995 GABF Non-Alcoholic Malt Beverage – Bronze
1999 GABF – Non-Alcoholic Malt Beverage – Gold
2002 GABF – Non-Alcoholic Malt Beverage – Silver
2004 GABF – Non-Alcoholic Malt Beverage – Gold

Advertising

In 1991, Old Milwaukee ran TV ads featuring the fictional "Swedish Bikini Team".^[6]

In 2013, Will Ferrell recorded a series of ads for the company.^[7]

In 2014, Old Milwaukee teamed up with the Packard Brothers to create the Pass Me a Beer series. The latest release features Nick Packard and Tim Higgins completing challenging and comedic beer tosses for the Pass Me a Beer Summer Finale.^[8]

Alcohol content

Type	% ABV
Old Milwaukee Lager	4.9
Old Milwaukee Light	4.0
Old Milwaukee Non-Alcoholic	< 0.5

References

^ "1933-1969 Joseph Schlitz Brewing Company History". www.slahs.org.
^ ^a ^b Hoffman, Andy (March 17, 2009). "A Few Too Many". The Globe and Mail. Toronto. Retrieved January 28, 2017. Sleeman purchased the Stroh Brewing Co. portfolio of discount beers in 1999 for $39-million. With brands including Old Milwaukee, Pabst Blue Ribbon, the deal helped Sleeman double the company's volumes but in a category with lower margins than premium beer
^ "Sleeman Breweries – Better beer for all". www.sleemanbreweries.ca.
^ http://www.beertown.org/events/wbc/winners_list/winners_2008.html^{[permanent dead link‍]}
^ ^a ^b ^c Association, Brewers. "Great American Beer Festival". Great American Beer Festival.
^ "Pabst Brewing Co. |". pabst.com.
^ "Will Ferrell Beer Commercials: Comedian Stars In Old Milwaukee Ad Spots (VIDEO) | HuffPost". Huffingtonpost.com. 8 December 2011. Retrieved 2019-07-06.
^ "Pass Me a Beer - Summer Finale!". July 1, 2016. Archived from the original on 2021-12-21 – via YouTube.