Nobuyuki Idei

Noboyuki Idei
Idei in 2008
Born	(1937-11-22)22 November 1937 Tokyo, Japan
Died	2 June 2022(2022-06-02) (aged 84)
Occupation(s)	Business executive; former CEO of Sony corporation
Children	1

Nobuyuki Idei (出井伸之, Idei Nobuyuki; 22 November 1937 – 2 June 2022) was a Japanese businessman. He was chairman and group chief executive officer of Sony Corporation until 7 March 2005. He was a director of General Motors, Baidu, Yoshimoto Kogyo and Nestlé.

Early life

Idei was born in Tokyo on 22 November 1937. His father was a professor of economics at Waseda University, a private university in Tokyo.^[1]

Career

Idei joined Sony Corporation when he graduated from Waseda University. He started as a trainee working with the co-founders Akio Morita and Masaru Ibuka and rose through the ranks as a marketing specialist. He left Sony and enrolled in a PhD program at the Graduate Institute of International Studies in Geneva, but he did not obtain the degree.^[2]^[3] Sony re-hired him and he was moved to Europe to manage Sony's businesses in the continent.^[1]

After a stroke sidelined former chairman Akio Morita, Sony CEO and new chairman Norio Ohga selected Idei to be the next president, a choice that raised eyebrows at Sony. His sweeping reorganizations of the company included trimming the board of directors from 38 members dominated by company management to 10 with a substantial presence of outsiders. Already perceived as the company's driving force, Idei was formally named co-CEO in 1998 and sole CEO in 1999. In 2000, while Ohga remained chairman of the board, Idei became executive chairman and Kunitake Andō became president.

In 2003, on Ohga's retirement, Idei became the sole chairman, and the title of chief executive officer was altered to group chief executive officer. On 7 March 2005, it was announced that Idei would be succeeded on 22 June by Sir Howard Stringer.

In 2006, Idei joined the board leading Accenture. On 28 September 2011, Idei joined the board of directors of Lenovo.

Idei founded his own consulting firm Quantum Leaps Corporation on his retirement from Sony. He was also on the board of companies including General Motors and Baidu.^[4]

On 5 February 2015, Idei retired from Accenture's board of directors.

Personal life

Idei was married and had a daughter. He died on 2 June 2022 from liver failure. He was aged 84.^[1]^[5]

References

^ ^a ^b ^c Landers, Peter (9 June 2022). "Sony Chief Nobuyuki Idei Foresaw a Shift to Games, Music and Films". Wall Street Journal. ISSN 0099-9660. Retrieved 11 June 2022.
^ "Nobuyuki Idei obituary". The Times. 15 June 2022.
^ "EXCEEDING EXPECTATIONS: THE CORPORATE LIFE OF ALUMNUS AND FORMER SONY HEAD NOBUYUKI IDEI". Graduate Institute of International and Development Studies.
^ "Former Sony CEO Idei Has Died of Liver Failure at 84". Bloomberg.com. 7 June 2022. Retrieved 11 June 2022.
^ "Sony's former chief executive Idei dies, aged 84". Reuters. Retrieved 7 June 2022.

External links

Biography
"ZL Technologies Appoints Former CEO of SONY to Its Advisory Board"
Nobuyuki Idei anfiniti Archived 23 April 2021 at the Wayback Machine

Business positions
Preceded by Norio Ohga	President of Sony Corporation 1989–2000	Succeeded by Kunitake Andō
Preceded by Norio Ohga	CEO of Sony Corporation 1999–2005	Succeeded by Sir Howard Stringer
Preceded by Norio Ohga	Chairman of Sony Corporation 2003–2005	Succeeded by Sir Howard Stringer

Nestlé

Divisions

Nestlé Purina PetCare Nestlé Waters Nestlé Wyeth Nutrition
Divested	BlueTriton Brands (Nestlé Waters North America)

Subsidiaries

Joint ventures

Cereal Partners Worldwide Froneri
Dissolved	Beverage Partners Worldwide Nestlé Toll House Café

Other assets

Lactalis-Nestlé Fresh Products (50%)
L'Oréal (30.3%)
Malher (100%)
Osem (100%)
Hsu Fu Chi (60%)
Yinlu Foods (60%)

Brands

Appliances	BabyNes Dolce Gusto Nespresso Special.T SICAL
Baby nutrition	BabyNes Bear Brand Cerelac Gerber Nido
Baking	Toll House cookies
Bottled water	Contrex Acqua Panna Perrier Princes Gate Pure Life S.Pellegrino Vittel
Cereals	Cheerios¹ Chocapic Cinnamon Toast Crunch¹ Cookie Crisp¹ Corn Flakes Fitness Golden Grahams¹ Golden Nuggets Lion Cereal Lucky Charms¹ Milo Cereal Nesquik (cereal)⁶ Trix¹ Shreddies⁷ Shredded Wheat⁷
Chocolate and desserts	Abuelita Aero Aero Biscuits After Eight Allen's Bar One Bertie Beetle Big Turk Blue Riband Black Magic Bono Breakaway Cailler Caramac Carlos V Cheekies Chokito Coffee Crisp Crisp Crunch¹² Drifter Fox's Garoto Goobers Kit Kat³ Kit Kats in Japan Kohler Life Savers¹⁴ Lion Mackintosh's Toffee Matchmakers Menier Chocolate Milkybar Milo Mirage Munchies Negresco Nestlé Milk Chocolate Passatempo Peppermint Crisp Perugina Polo Quality Street Red Ripperz Rolo³ Rowntree's Rowntree's Fruit Gums Rowntree's Fruit Pastilles Sin Parar Smarties⁴ Svitoch TEX Walnut Whip White Knight Yorkie Zvečevo
Coffee and beverages	Abuelita Alpine⁸ Acticor BabyNes Blue Bottle Coffee Boost Carnation^8,9 Caro Chameleon Cold-Brew Chuckie Coffee-Mate Dolce Gusto Huesitos Klim La Lechera Menier Milo cocoa Nescafé Nescafé Azera Nescafé Gold Nescau Nesfruta Nespresso Nesquik Nestea Ovaltine⁴ Ricoré Seattle's Best Coffee Starbucks ¹³ Supligen Sweet Leaf Zoégas
Dairy products	Alpine⁸ Bear Brand^10,11 Carnation^8,9 Coffee-Mate La Lechera Nesquik
Ice cream	D'Onofrio Drumstick¹⁵ Eskimo Pie¹⁵ Fab Frosty Paws¹⁵ Häagen-Dazs^2,15 Hjem-IS Ice Screamers Kit Kat¹⁵ Maxibon Mövenpick Parlour Savory Smarties
Prepared and packaged food and snacks	Buitoni California Pizza Kitchen DiGiorno Herta Hot Pockets Lean Cuisine Libby's Lean Pockets Maggi Stouffer's Thomy Tombstone Uncle Tobys Winiary Wagner Yinlu Foods
Purina PetCare	Alpo Bakers Complete Beggin' Strips Beneful Bonio Dog Chow Fancy Feast Felix Friskies Frosty Paws ONE Winalot
Uncle Tobys	Cheerios¹ PLUS Weeties
Former brands and subsidiaries	Alcon Alfasigma Animal Bar Arrowhead Butterfinger Baby Ruth Chocolate Surpresa Deer Park Dreyer's¹⁵ Enviga Gale's Galderma Laboratories Cetaphil Epiduo Restylane Hoadley's Ice Mountain Jenny Craig Libby's Ozarka Peter's Chocolate Poland Spring Polly Waffle PowerBar Powwow Water Rowntree Mackintosh Violet Crumble Wonder Ball Zephyrhills

People

¹ Brand owned by General Mills; Produced by General Mills in the U.S. and Canada. Produced by Cereal Partners under the Nestlé brand elsewhere. ² Brand owned by General Mills; U.S. and Canadian production rights controlled by Nestlé under license. ³ U.S. production rights owned by The Hershey Company. ⁴ U.S. rights and production owned by the Smarties Candy Company with a different product. ⁵ U.S. rights and specific trade dress owned by Nestlé; rights elsewhere owned by Associated British Foods. ⁶ Produced by Cereal Partners, branded as Nestlé. ⁷ Brand owned by Post Foods; Produced by Cereal Partners and branded as Nestlé in the U.K. and Ireland. ⁸ Philippine production rights owned by Alaska Milk Corporation. ⁹ Singaporean, Malaysian and Thai production rights owned by Fraser and Neave. ¹⁰ Used only in Indonesia, Thailand, and Cambodia. ¹¹ Used only in the Philippines. ¹² U.S. production rights owned by the Ferrara Candy Company. ¹³ NA rights and specific trade dress to all packaged coffee and other products under the Starbucks brand owned by Nestlé since 2019. ¹⁴ Brand owned by Mars, sold by Nestlé in Canada. ¹⁵ Produced by Froneri in the U.S. since 2020.

Category
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Sony

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Primary businesses

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Historical products

Electronics

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