Allen's, earlier A. W. Allen Limited, is an Australian brand of confectionery products produced by Nestlé. Allen's is the top brand of sugar confectionery in Australia.[1] It is best known for Minties, a soft chewable mint-flavoured confectionery, and their varieties of 'Party Mix' lollies.
Allen's was founded by Alfred Weaver Allen (1870–1925), a Melbourne confectioner. Originally employed by MacRobertson's, he commenced confectionery production in 1891 at his Fitzroy confectionery shop. By 1909, Allen's was the third largest confectionery business in Melbourne, after those of MacRobertson and Abel Hoadley.[2] It launched as a public company in 1922. It moved from an adjacent site to a vast factory built to the design of prominent Melbourne architect Joseph Plottel in South Melbourne on the banks of the Yarra River (which had formerly housed Holden's first Australian plant and Kraft Walker Foods), in the 1950s. Its animated neon sign was a local landmark up to its demise in 1987.[3]
Allen's abandoned chocolate production after World War II, however it became Australia's largest confectionery company.[4] Allen's was purchased by UK-based Rothmans Holdings in 1985.[5][6] Two years later it was sold to Nestlé.[2] Allen's have been manufacturing confectionery in the town of Broadford, in Central Victoria, Australia since 1982.[7] The manufacturing facility operates 24 hours a day, 5 days a week and Allen's has become synonymous with the town.
In October 2014, Allen's reduced the size of the 'Killer Python' product in order to reduce its portion size. It shrunk from 47 grams to 24 grams. The price of the snake was also adjusted accordingly.[34]
In June 2015, the 'Spearmint Leaves' and 'Green Frogs' product lines were discontinued as they were not selling well, although 'Spearmint Leaves' were reintroduced in 2020 and 2024.[13][35][10] A Nestlé spokesperson said that the 'Red Frogs' "outsell the green 10 to one".[13]
In June 2023, Allen's announced that production of Fantales was to be discontinued due to declining sales.[36]
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