The Reinado de El Salvador is a national beauty pageant in El Salvador where various winners compete at international pageants.
The Miss El Salvador was the organization in charge of choosing the representative to Miss Universe. The organization since its birth sent a representative to Miss Universe (except in 1980) and Miss World (from 1975 to 1993, when the organization lost the franchise.) The organization was headed by Mr. Eddie Gonzalez, who was the committed to put El Salvador at the international mark. The format of the competition was based on a representative from each of the 14 departments in the country. During the 1980s due to the Salvadorian Civil War situation, thanks to the special permission granted by The Miss Universe Organization, the representative was chosen behind closed doors. This continued till 1995 when they resumed the national competition.
After Miss El Salvador stopped to produce the pageant, in 2004, Telecorporacion Salvadorena acquired the franchise for Miss World, and in 2006 acquired the franchise for Miss Universe. The pageant was renamed Nuestra Belleza El Salvador and held two separate pageants to select the delegates to Miss Universe and Miss World. In 2010, the format changed as in that year they decided to select the two representatives in just one pageant. The pageant is open to any girls throughout the whole country. They choose the finalists via casting specials and the contestants are not required to have won a department title, which was the traditional way until 2005. The license for Miss Universe was given to the organization Reinado de El Salvador in March 2017 and the Miss World licensee in November 2018.
In 2007, the "Reinado de El Salvador" organization was founded and held the licenses for various international beauty pageants, most notably, Miss International and Miss Earth. Eventually each license was dropped as the year went by. In 2017, the organization was granted the license of Miss Universe and subsequently in 2018, acquired the license of Miss World. Depending on the year, the organization would organize different national beauty pageants where the winner would compete at perspective international beauty pageant or held one contest where various winners were selected.
In 2023, the country of El Salvador hosted the Miss Universe pageant with the sponsorship of the government. As a result, the pageant during this year was dubbed "Miss El Salvador" due to the government appointing organizers to organize the pageant. During this year, the winner also received training in the Dominican Republic by the national director of Miss Universe in the Dominican Republic, Magali Febles.
On January 14, 2023, the Salvadoran president Nayib Bukele announced that the country would host the 72nd Miss Universe pageant. The last time the country hosted the international pageant was in 1975.[1][2]
Note that the year designates the time Miss El Salvador has acquired that particular pageant franchise.
∆ Designated — The main winner, Alejandra Ochoa withdrew from Miss Universe, due to accident.
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