Maggie Anderson (born Margarita; born 1971) is an American activist, author, CEO, and co-founder, with her husband John Anderson, of the Empowerment Experiment.[7][8]
Anderson and her family spent the entire year of 2009 patronizing, as much as possible, only African-American owned businesses, eschewing all others. She wrote a book[9] about the experience, reporting that in some fields, it was difficult to find black-owned businesses, and that black people patronized businesses within their own ethnic group less than other ethnic groups.
In 2012, Anderson published her first book Our Black Year: One Family's Quest to Buy Black in America's Racially Divided Economy,[9] which she co-authored with Ted Gregory,[11] a Pulitzer Prize-winning journalist at the Chicago Tribune. The book describes the struggle she and her family went through with racism in business professions.
Anderson has also written the following romance fiction novels:
Gray, Steven. "Buying Black: An Ebony Experiment". TIME. Archived from the original on April 13, 2010. Retrieved 2012-03-15. A Chicago couple vows to buy only from black-owned businesses for an entire year. They call it an empowerment experiment. But is it racist? (video)
