Ludwig Ahgren

Ludwig Ahgren
Head shot of Ahgren wearing a pink shirt with pineapple patterns
Ahgren in 2023
Personal information
Born
Ludwig Anders Ahgren

(1995-07-06) July 6, 1995 (age 29)
Hollis, New Hampshire, U.S.
EducationArizona State University (BA)
Occupations
YouTube information
ChannelsLudwig
LocationLos Angeles, California, U.S.
Years active2015–present
GenreVariety
Subscribers
  • 6.48 million
Total views
  • 2.79 billion
Associated acts
100,000 subscribers2019
1,000,000 subscribers2020
Twitch information
Channel
Years active
  • 2013–2021
  • 2024–present
Genres
Games
Followers3.26 million[1]
Last updated: January 1, 2025

Ludwig Anders Ahgren (born July 6, 1995), known mononymously as Ludwig, is an American live streamer, YouTuber, podcaster, comedian, esports commentator, and competitor. Ahgren is best known for his live streams on Twitch from 2018 through late 2021, and on YouTube beginning in late 2021, where he broadcasts video-game-related content as well as non-video-game-related content such as game shows and contests. He is also known for his work as an esports commentator at various Super Smash Bros. Melee tournaments. He is the co-owner of the esports organization Moist Esports. He began streaming full-time on February 16, 2019.

While holding a widely publicized "subathon" event, Ahgren became the most-subscribed Twitch streamer of all time in 2021, eventually reaching around 282,000 subscribers at its peak, beating the previous record set by fellow streamer Ninja. On November 29, 2021, Ahgren announced that he had signed an exclusive deal with YouTube Gaming. At the 2022 Streamer Awards, Ahgren won the award for "Streamer of the Year".

Early life

Ludwig Anders Ahgren[2] was born in Hollis, New Hampshire,[‡ 1][‡ 2] on July 6, 1995,[‡ 3] the son of a French mother and Swedish father.[3][4] He attended Arizona State University, where he was an inaugural member of Tempe Late Night (later renamed to Tempe Underground), a stand-up, improv, and sketch comedy club.[5] He graduated cum laude with degrees in English literature and journalism in 2017.[‡ 4][6]

Career

2018–2021: Early Twitch career and initial popularity

Ahgren during Super Smash Bros. Ultimate Tournament in 2019

Ahgren began live streaming on Twitch part-time on May 16, 2018,[‡ 5][7] going full-time on February 16, 2019.[‡ 6] During 2018 and 2019, Ahgren's stream had a relatively small audience, mostly streaming the video games Super Smash Bros. Melee, Mario Party 2, and Dark Souls.[8][6] Since as early as June 2019, he has frequently made collaborative content with his current partner and fellow streamer QTCinderella.[9][10] On November 10, 2019, Ahgren set the world record for the button-mashing mini-game Domination from Mario Party 4.[11][12] According to Polygon, Ahgren's record was faster than a tool-assisted speedrun bot;[11] according to Kotaku, this is false, since the bot was capped at a score of 160, while Ahgren was playing on a modified version that removes the cap.[12] Polygon's Owen S. Good said, "If aliens landed and I had to explain what video games are and why they are fun, I'd show them this. Take a bow, Ludwig."[11]

In January 2020, Ahgren, among other Melee competitors and personalities, such as Mew2King and Plup, competed in an invitational tournament for Pokémon Sword and Shield by 2016 Pokémon World Champion, Wolfe Glick, where Ahgren finished first.[13][14] In June 2020, Ahgren was invited to compete against other popular Twitch streamers in the amateur chess tournament PogChamps of Chess.com, placing second in the consolation bracket. Ahgren subsequently made an appearance on the cover of the August 2020 edition of Chess Life.[15]

In December 2020, both Ahgren's YouTube channel and his Twitch channel reached over one million followers; Cale Michael of Dot Esports credited his rapid growth to his "Twitch stream expanding, continued collaboration with other big creators, and his willingness to try new forms of content out both live and for his YouTube channel."[16]

In January 2021, Ahgren began hosting a game show on Twitch, titled Hivemind, with fellow streamer Cr1TiKaL.[17][18] In October 2021, Ahgren was among a multitude of streamers whose earnings from Twitch were revealed in a data breach; between August 2019 and October 2021, Ahgren had earned $3.3 million through Twitch, which Ahgren confirmed.[19]

Subathon

Main article: Ludwig's subathon

On March 14, 2021,[20] Ahgren held a subathon that ran for 30 days, ending on April 13, 2021.[21] A "subathon", short for "subscription marathon", is a type of livestream on Twitch where every time a streamer receives a subscription—US$5 donations from viewers[22]—more time is added to a descending timer.[23][24] Once the timer reaches zero, the stream ends.[23] Ahgren received around 282,000 subscriptions during his subathon,[23] breaking the previous record set in 2018 by Tyler "Ninja" Blevins of the most concurrent subscribers on Twitch.[23][24] His record lasted until February 2023, when it was broken by Kai Cenat.[25]

2021–2024: Move to YouTube

On November 29, 2021, Ahgren announced he would depart from live streaming on Twitch, and moved to YouTube Gaming on November 30. He announced this with a short comedy sketch, where he blew up a purple car symbolizing Twitch.[26][27][28] According to Dot Esports, Ahgren cited his move to YouTube as one of the reasons why Twitch later relaxed its exclusivity rules for its partnered streamers.[29]

In December 2021, Ahgren received two DMCA-related bans, temporarily suspending his streams.[30][31][32] On September 11, 2022, Ahgren was banned for a third time during a stream where he deliberately played the copyrighted song "Go!!!" to see how quickly he would be banned. He was banned after one minute and thirty-one seconds which he claimed was a "world record".[32]

Ahgren during an interview in 2022

On July 2, 2022, Ludwig hosted an in-person version of his game show, Mogul Money Live, to over 5,000 people at the YouTube Theater.[33] Contestants included Pokimane, xQc, Sykkuno, Mizkif, Sodapoppin, and Fuslie, among others.

On September 23, 2022, Ahgren announced a chess boxing event, the Mogul Chessboxing Championship, that was held on December 11, 2022, in the Galen Center in Los Angeles; It featured both streamers and professional chess players.[34] In the event, Ahgren was both co-host and a participant in a surprise chess-slap match with Connor Colquhoun.[35][36]

From October 21 to 23, 2022, Ahgren organized an invitational tournament for Super Smash Bros. Melee and Super Smash Bros. Ultimate in Las Vegas, Nevada with 32-player brackets and a prize pool of $30,002 for both games, which was increased to $52,502 due to a cross-promotion with Capital One.[37] The event was broadcast across Ahgren's and Alpharad's channels.[38] On October 20, the day before the event was scheduled to begin, Ahgren revealed that a major sponsor had backed out at the last minute. YouTuber MrBeast signed on as a sponsor through his company Feastables.[39] According to Ahgren and tournament organizer Aiden 'Calvin' McCaig, the event cost $200,000 to produce.[40]

Ahgren would host another Smash invitational, the Scuffed World Tour, on December 18, 2022, in light of community uproar surrounding Nintendo and Panda due to the cancellation of the 2022 Smash World Tour Championships. Intending to rival Panda's Panda Cup Finale, which was to be held on the same weekend before it got postponed,[41] Ahgren invited the top sixteen Melee and Ultimate players from Smash World Tour 2022 to compete with the primary goal of raising money to support VGBootCamp, the organizers of Smash World Tour.[42][43]

From September 2 to 3, 2023, Ahgren collaborating with YouTube, hosted a livestreamed gaming tournament called World's Greatest, where he invited 17 participant to compete in various game such as Street Fighter 6, Minecraft, Tetris, Fortnite, Trackmania, and many more.[44][45]

On July 13, 2024, Ahgren appeared in a MrBeast video titled "50 YouTubers Fight for $1,000,000".[46][47] From August 17 to 18, 2024, Ahgren hosted a livestreamed athletic competition called Ludwig’s Streamer Games, where content creators competed in a mix of traditional track and field events alongside schoolyard games with a twist, including the 1m + 99m Dash, Gymnastics, and the Tungsten Cube Toss. The event featured content creators from gaming organizations such as FaZe Clan, 100 Thieves, OTV, Red Bull, and more.[48] In December 2024, the event won Best Streamed Event at The Streamer Awards.[49]

On November 30, 2024, Ahgren announced that his YouTube live streaming contract has ended.[50][51]

2024–present: Return to Twitch

On December 8, 2024, Ahgren announced his return to Twitch for the first time in 3 years.[52]

Other ventures

Music

Schlatt's Basement
The tenth track on the album "Lud and Schlatt Crossing" by Lud and Schlatts Musical Emporium. Music by Phillip Milman in 2023; funded by Ludwig Ahgren and Jschlatt.
Problems playing this file? See media help.

In December 2020, Ahgren released a Christmas album, A Very Mogul Christmas, to allow streamers to listen to Christmas music without receiving DMCA strikes.[53]

On September 28, 2022, Ahgren and Jschlatt, a fellow content creator, founded the YouTube channel "Lud and Schlatts Musical Emporium", a project to release royalty-free recordings of famous compositions and two original songs in the style of Nintendo video game music for use in content creation.[54][55]

The Yard podcast

In July 2021, Ahgren announced the launch of his new podcast called The Yard podcast[56] with co-hosts Nick Vercillo, Aiden Calvin, and Anthony ‘Slime’ Bruno.[57] In April 2022, YouTube CEO Susan Wojcicki appeared as a guest on the podcast.[58] On December 7, 2022, they announced on Twitter the launch of season 2 of the podcast with a brand new setup.[59] On July 27, 2023, the podcast was nominated for the 13th Streamy Awards in the podcast category.[60][61]

Offbrand

"Offbrand" redirects here. For the term used to describe brands that are generic, see generic brand.

On September 27, 2022, Ahgren announced the founding of the creative agency Offbrand, along with fellow streamers Brandon 'Atrioc' Ewing, Nathan Stanz, and Nick Allen. The company held their first game show called Juiced, a game show hosted by Canadian Twitch streamer Félix 'xQc' Lengyel.[62] On June 12, 2023, Twitch streamer and YouTuber Jerma985, joined as the company's chief creative officer (CCO).[63] In June 2024, Ahgren announced that the company is becoming a worker-owned cooperative, which will allow all of its staff members to have a say in its operations and corporate decision-making.[64] Later that month, after a year of becoming the company's CCO, Jerma985 left the company due to personal reasons.[65] On December 13, 2024, it was announced the studio had closed due to failure to make a sustainable business model.[65]

Offbrand Games

On June 7, 2024, Ahgren and PirateSoftware's CEO, Jason "Thor" Hall, announced the launch of their new game publisher company called Offbrand Games.[66][67] Their first release was Rivals of Aether II, which had a Windows release on October 23.[68]

Other

In May 2022, Ahgren announced the launch of his new company called Truffle, a browser extension focused on fixing problems within the livestreaming space.[69][70][71]

On October 15, 2022, Ahgren announced the launch of Swipe, his bidet product line.[72][73]

In January 2023, Ahgren announced that he had joined as a co-owner of Moist Esports, an American esports organization founded by fellow streamer Cr1TiKaL.[74][75]

Philanthropy

In November 2020, after the Melee tournament The Big House 10 received a cease and desist letter from Nintendo,[76] Ahgren announced the Ludwig Ahgren Championship Series 3, an impromptu charity tournament.[77] Taking place between December 20 and 21, it raised $261,668 for Gamers for Love.[78]

In February 2021, Ahgren paid and donated $53,000 to hang out with Shroud at a charity auction stream for the fundraiser for Alveus Sanctuary, a non-profit exotic animal sanctuary and virtual education center, owned by fellow Twitch streamer Maya Higa.[79][80]

Ahgren during a promotional shoot for State Farm Gamerhood Challenge charity event in 2023

In January 2022, Ahgren held a charity auction stream where he auctioned his stream-related items such as his YouTooz figure, custom controllers, his iconic Cars bed, where he slept during his infamous 2021 subathon, and his silver YouTube play button to his viewers. He managed to raise more than $100,000 for No Kid Hungry.[81]

At DreamHack Atlanta 2022 in November 2022, Ahgren raised more than $315,000 for Alveus Sanctuary and No Kid Hungry through a 50-hour glass box stream. According to Stream Hatchet, the stream received 882,000 hours of viewing and peaked at 57,500 watchers at the end.[82][83]

In June 2023, Ahgren participated in the 5-week State Farm Gamerhood Challenge charity event along with content creators such as Ninja, Jessica Blevins, Typical Gamer, Krystalogy, ImDontai, and BlackKrystel. Ahgren and Typical Gamer ended up winning the event and raising $100,000 for their non-profit of choice, Feeding America.[84][85]

From May 31 to June 2, 2024, Ahgren organized and hosted Ludwig Fast 50, a livestreamed speedrunning charity event featuring popular content creators and speed runners attempting to break speed run records in a variety of retro and new games. By the end of the event, they managed to raise over $251,924 for Wings For Life and No Kid Hungry.[86]

Personal life

Ahgren began dating fellow streamer QTCinderella in 2020.[87] They reside together in Los Angeles.[88]

Awards and nominations

Awards and nominations received by Ludwig Ahgren
Year Ceremony Category Work Result Ref.
2021 Esports Awards Streamer of the Year Himself Nominated [89]
2022 The Streamer Awards Best Variety Streamer Nominated [90]
Streamer of the Year Won [91][90]
12th Streamy Awards Streamer of the Year Nominated [92][93]
Collaboration My Gameshow Broke YouTube Nominated
Variety Streamer Himself Won
The Game Awards Content Creator of the Year Won [94]
2023 The Streamer Awards League of Their Own Nominated [95]
Best Streamed Event Mogul Chessboxing Championship Won
13th Streamy Awards Streamer of the Year Himself Nominated [61]
Variety Streamer Nominated
Podcast The Yard[α] Nominated
Esports Awards Esports Personality of the Year Himself Nominated [96][97]
Feb 2024 The Streamer Awards Variety Streamer Himself Nominated [98]
Best Streamed Event Creator Dodgeball World Championship Won [99]
Dec 2024 Streamer Games Won [49]

Filmography

Music videos

List of music video appearances by Ludwig Ahgren
Year Title Artist(s) Role Ref.
2021 "Inferno" Sub Urban and Bella Poarch Bellboy [100]
2022 "Dolls" Bella Poarch [101]

Discography

Albums

  • A Very Mogul Christmas (2020)

Notes

  1. ^ co-hosted by Ahgren, Anthony "Slime" Bruno, Nicolas "envy" Vercillo and Aiden "Calvin" McCaig

References

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Primary sources

In the text, these references are preceded by a double dagger (‡):

  1. ^ Kanojia, Alok. Ludwig and Dr. K's Journey of Death and Consciousness. Ludwig (Video). Archived from the original on May 12, 2022. Retrieved March 11, 2022 – via YouTube.
  2. ^ Ahgren, Ludwig (September 28, 2021). So Wikipedia Speedruns Exist... Ludwig (Video). Archived from the original on May 18, 2022. Retrieved May 18, 2022 – via YouTube.
  3. ^ Ahgren, Ludwig [@LudwigAhgren] (July 6, 2021). "26" (Tweet). Archived from the original on July 6, 2021. Retrieved August 26, 2021 – via Twitter.
  4. ^ Wired (January 4, 2023). "Ludwig Answers the Web's Most Searched Questions". Event occurs at 3:37. Archived from the original on January 6, 2023. Retrieved January 7, 2023 – via YouTube.
  5. ^ "Stream on May 17, 2018 Katamari no Job". Archived from the original on January 28, 2021. Retrieved May 17, 2020.
  6. ^ Ahgren, Ludwig [@LudwigAhgren] (February 18, 2019). "I've decided to go full-time with twitch streaming thank you everyone for the support <3" (Tweet) – via Twitter.

Further reading